Giants of Enterprise: Seven Business Innovators and the Empires They Built

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en Limba Engleză Paperback – July 2003
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Wal-Mart.
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ISBN-13: 9780066620367
ISBN-10: 0066620368
Pagini: 544
Dimensiuni: 135 x 203 x 32 mm
Greutate: 0.44 kg
Ediția: Reprint
Editura: HarperCollins Publishers
Colecția HarperBusiness


One of the top ten business books of 2001
“From Richard Tedlow’s insightful group portrait of seven American entrepreneurs...a rough formula for titanhood can be deduced.”