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Giants of Enterprise: Seven Business Innovators and the Empires They Built

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en Limba Engleză Paperback – July 2003
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Wal-Mart.
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Specificații

ISBN-13: 9780066620367
ISBN-10: 0066620368
Pagini: 544
Dimensiuni: 135 x 203 x 32 mm
Greutate: 0.44 kg
Ediția: Reprint
Editura: HarperCollins Publishers
Colecția HarperBusiness

Recenzii

One of the top ten business books of 2001
“From Richard Tedlow’s insightful group portrait of seven American entrepreneurs...a rough formula for titanhood can be deduced.”