Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs
Autor Arthur VanGundyen Limba Engleză Hardback – 16 iul 2007
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Specificații
ISBN-13: 9780814408988
ISBN-10: 0814408982
Pagini: 288
Ilustrații: Illustrations
Dimensiuni: 165 x 235 x 25 mm
Greutate: 0.57 kg
Ediția:Specială
Editura: Amacom
Colecția Amacom
Locul publicării:Nashville, United States
ISBN-10: 0814408982
Pagini: 288
Ilustrații: Illustrations
Dimensiuni: 165 x 235 x 25 mm
Greutate: 0.57 kg
Ediția:Specială
Editura: Amacom
Colecția Amacom
Locul publicării:Nashville, United States
Descriere
As
an
acknowledged
guru
in
the
field
of
creativity
and
innovation,
Arthur
VanGundy
has
inspired
businesses
in
a
variety
of
industries
to
generate
more
original,
cutting-edge
ideas.
Getting
to
Innovation
is
a
detailed
guide
to
achieving
the
critical
first
step
in
formulating
creative
and
useful
ideas-i.e.,
asking
the
right
questions
that
define
the
challenges
facing
any
organization.
Readers
will
discover:
*
how
to
write
positioning
and
rationale
statements
for
each
challenge
*
how
to
link
together
multiple
objectives
in
priority
frameworks
*
the
top
10
techniques
for
generating
creative
ideas
*
tips
for
designing
and
running
brainstorming
retreats
*
advice
on
how
to
select
the
best
ideas
from
the
many
that
have
been
generated
When
it
comes
to
true
innovation,
it's
not
formulating
the
great
ideas,
but
asking
the
right
questions
that
will
ultimately
lead
to
results.
Getting
to
Innovation
offers
the
tools
to
help
every
company
tap
into
its
most
inspired
thinking.