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Gastrophysics: The New Science of Eating

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en Limba Engleză Carte Paperback – 03 May 2018
A ground-breaking book by the world-leading expert in sensory science: Freakonomics for food
'Popular science at its best' - Daniel Levitin
Why do we consume 35% more food when eating with one more person, and 75% more when with three?
Why are 27% of drinks bought on aeroplanes tomato juice?
How are chefs and companies planning to transform our dining experiences, and what can we learn from their cutting-edge insights to make memorable meals at home?
These are just some of the ingredients of Gastrophysics, in which the pioneering Oxford professor Charles Spence shows how our senses link up in the most extraordinary ways, and reveals the importance of all the 'off-the-plate' elements of a meal: the weight of cutlery, the placing on the plate, the background music and much more. Whether dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we're tasting and influence what others experience. Mealtimes will genuinely never be the same again.
'Truly accessible, entertaining and informative. On every page there are ideas to set you thinking and widen your horizons' - Heston Blumenthal, OBE
'His delight in weird food facts is infectious...fascinating' - James McConnachie, Sunday Times
'Gastrophysics is packed with such tasty factual morsels that could be served up at dinner parties. If Spence can percolate all these factual morsels to the mainstream, the benefits to all of us would be obvious' - Nick Curtis, Daily Telegraph
'Spence allows people to appreciate the multisensory experience of eating' - New Yorker
'The scientist changing the way we eat' - Guardian
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Specificații

ISBN-13: 9780241977743
ISBN-10: 0241977746
Pagini: 336
Dimensiuni: 129 x 198 x 20 mm
Greutate: 0.27 kg
Editura: Penguin Books
Colecția Penguin
Locul publicării: London, United Kingdom

Notă biografică

Professor Charles Spence has spent the last two decades researching how people perceive the world around them at the Crossmodal Research Laboratory at Oxford University, earning him the international reputation as the expert in multisensory perception and experience design. He has popularized the term 'gastrophysics', and leads the field in this ground-breaking area of science that is rapidly transforming the way in which we all experience what we eat and drink. He has consulted for many multinational companies, including Unilever, PepsiCo, Diageo, Pernod Ricard, P&G, Nestlé and Twinings, advising on various aspects of multisensory design, packaging, and branding, and has conducted research with a number of world-leading chefs, mixologists and baristas, including Heston Blumenthal and Ferran Adrià. In 2008 he was awarded an Ig Nobel Prize for his ground-breaking work on the 'sonic crisp', demonstrating how a louder crunch makes a crisp seem fresher.

Recenzii

Truly accessible, entertaining and informative. On every page there are ideas to set you thinking and widen your horizons
His delight in weird food facts is infectious...fascinating
Not many people are as ready to realize the importance of the senses as Charles Spence
Popular science at its best. Insightful, entertainingly written and peppered throughout with facts you can use in the kitchen, in the classroom, or in the pub
This is partly serious tome and partly an amusing guide for the layperson to a whole new gustatory world. Gastrophysics is packed with such tasty factual morsels that could be served up at dinner parties. If Spence can percolate all these factual morsels to the mainstream, the benefits to all of us would be obvious
Spence allows people to appreciate the multisensory experience of eating
The scientist changing the way we eat
Spence romps around such factoids in the style of a Blue Peter presenter . . . fascinating and provocative
A fascinating look at the science of food and how our perception is shaped by all our senses, not just taste
If simply changing the name of a dish on a menu or the color of the plate on which it is served can dramatically alter our perception of taste and food quality, then everyone in the restaurant industry needs to read this and take a deeper look at the scientific secrets Professor Spence reveals in Gastrophysics
Wonderfully curious and thought-provoking . . . brilliant
Spence cheerily whisks the reader through the senses like a magician . . . a mind-bending menu of fascinating insights
Revealing, very interesting and well worth understanding . . . highly enlightening
Spence takes a jovial pleasure in puncturing our perceptions and showing that there's a lot more going on in our mouths than what we think we're tasting . . . Spence has given us much food for thought
A chatty whirl through the latest discoveries and their real-world applications
I wanted to reach out and thank you for your absolutely brilliant book Gastrophysics. As a thirty year restaurant veteran just venturing out on my own into the wild world of consulting, I found your research confirmed many of my long-held beliefs while adding tons of things I had never considered.
It can't fail to entertain, inform and ultimately dazzle