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Game-Time Decision Making: High-Scoring Business Strategies from the Biggest Names in Sports: Best Business Books of 2019

Autor David Meltzer, Tilman Fertitta
en Limba Engleză Hardback – 18 aug 2019
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

Sports marketing guru David Meltzer shows how to make decisions as wisely and confidently as the best coaches and business leaders in the world of sports

Whether they’re in a high-pressure, under-the-gun situation or developing a long-term strategy, the winningest coaches are those with the best decision-making process. 

Game-Time Decision Makinghelps you do the same by “coordinating” decisions relating to things like team building, communication skills, and marketing approaches. You’ll learn how to apply an offensive or defensive mindset to the problems you face on a daily basis, avoid the most common pitfalls, and create solid strategies for ensuring you don’t make the same mistakes twice. Just like a great sports coach, you will: 

•Put together a “high scoring” team with diverse skillsets
•Build a positive mindset that will defend you against any attackers
•Develop an awareness of “the playing field” to make any Hall of Fame quarterback jealous 
•Build offensive /defensive strategies into your branding and marketing 

Meltzer takes you through every step of the game, from planning through execution, providing the proven tools and tactics for any business situation. 

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Specificații

ISBN-13: 9781260452617
ISBN-10: 1260452611
Pagini: 224
Dimensiuni: 237 x 182 x 18 mm
Greutate: 0.4 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Seria Best Business Books of 2019

Locul publicării:United States

Cuprins

Foreword by Tilman Fertitta
Introduction
CHAPTER 1 Putting Together Your Roster by Building Yourself
CHAPTER 2 Offensive/Defensive Mindset
CHAPTER 3 Coaching Trees and Growth
CHAPTER 4 Don’t Trip on the First-Down Chains Behind You
CHAPTER 5 Being in the Game
CHAPTER 6 The Offense and Defense of Branding
CHAPTER 7 The Offense and Defense of Marketing
CHAPTER 8 The Offense and Defense of Communication
Quick Play Guide
Endnotes
Index

Descriere

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
 
Sports marketing guru David Meltzer shows how to make decisions as wisely and confidently as the best coaches and business leaders in the world of sports
 
Whether they’re in a high-pressure, under-the-gun situation or developing a long-term strategy, the winningest coaches are those with the best decision-making process. 
 
Game-Time Decision Making helps you do the same by “coordinating” decisions relating to things like team building, communication skills, and marketing approaches. You’ll learn how to apply an offensive or defensive mindset to the problems you face on a daily basis, avoid the most common pitfalls, and create solid strategies for ensuring you don’t make the same mistakes twice. Just like a great sports coach, you will: 
 
•Put together a “high scoring” team with diverse skillsets
•Build a positive mindset that will defend you against any attackers
•Develop an awareness of “the playing field” to make any Hall of Fame quarterback jealous 
•Build offensive /defensive strategies into your branding and marketing 
 
Meltzer takes you through every step of the game, from planning through execution, providing the proven tools and tactics for any business situation.