Game-Time Decision Making: High-Scoring Business Strategies from the Biggest Names in Sports: Best Business Books of 2019
Autor David Meltzer, Tilman Fertittaen Limba Engleză Hardback – 18 aug 2019
Publisher's
Note:
Products
purchased
from
Third
Party
sellers
are
not
guaranteed
by
the
publisher
for
quality,
authenticity,
or
access
to
any
online
entitlements
included
with
the
product.
Sports
marketing
guru
David
Meltzer
shows
how
to
make
decisions
as
wisely
and
confidently
as
the
best
coaches
and
business
leaders
in
the
world
of
sports
Whether
they’re
in
a
high-pressure,
under-the-gun
situation
or
developing
a
long-term
strategy,
the
winningest
coaches
are
those
with
the
best
decision-making
process.
Game-Time
Decision
Makinghelps
you
do
the
same
by
“coordinating”
decisions
relating
to
things
like
team
building,
communication
skills,
and
marketing
approaches.
You’ll
learn
how
to
apply
an
offensive
or
defensive
mindset
to
the
problems
you
face
on
a
daily
basis,
avoid
the
most
common
pitfalls,
and
create
solid
strategies
for
ensuring
you
don’t
make
the
same
mistakes
twice.
Just
like
a
great
sports
coach,
you
will:
•Put
together
a
“high
scoring”
team
with
diverse
skillsets
•Build
a
positive
mindset
that
will
defend
you
against
any
attackers
•Develop
an
awareness
of
“the
playing
field”
to
make
any
Hall
of
Fame
quarterback
jealous
•Build
offensive
/defensive
strategies
into
your
branding
and
marketing
Meltzer
takes
you
through
every
step
of
the
game,
from
planning
through
execution,
providing
the
proven
tools
and
tactics
for
any
business
situation.
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Specificații
ISBN-13: 9781260452617
ISBN-10: 1260452611
Pagini: 224
Dimensiuni: 237 x 182 x 18 mm
Greutate: 0.4 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Seria Best Business Books of 2019
Locul publicării:United States
ISBN-10: 1260452611
Pagini: 224
Dimensiuni: 237 x 182 x 18 mm
Greutate: 0.4 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Seria Best Business Books of 2019
Locul publicării:United States
Cuprins
Foreword by Tilman Fertitta
Introduction
CHAPTER 1 Putting Together Your Roster by Building Yourself
CHAPTER 2 Offensive/Defensive Mindset
CHAPTER 3 Coaching Trees and Growth
CHAPTER 4 Don’t Trip on the First-Down Chains Behind You
CHAPTER 5 Being in the Game
CHAPTER 6 The Offense and Defense of Branding
CHAPTER 7 The Offense and Defense of Marketing
CHAPTER 8 The Offense and Defense of Communication
Quick Play Guide
Endnotes
Index
Introduction
CHAPTER 1 Putting Together Your Roster by Building Yourself
CHAPTER 2 Offensive/Defensive Mindset
CHAPTER 3 Coaching Trees and Growth
CHAPTER 4 Don’t Trip on the First-Down Chains Behind You
CHAPTER 5 Being in the Game
CHAPTER 6 The Offense and Defense of Branding
CHAPTER 7 The Offense and Defense of Marketing
CHAPTER 8 The Offense and Defense of Communication
Quick Play Guide
Endnotes
Index
Descriere
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Sports marketing guru David Meltzer shows how to make decisions as wisely and confidently as the best coaches and business leaders in the world of sports
Whether they’re in a high-pressure, under-the-gun situation or developing a long-term strategy, the winningest coaches are those with the best decision-making process.
Game-Time Decision Making helps you do the same by “coordinating” decisions relating to things like team building, communication skills, and marketing approaches. You’ll learn how to apply an offensive or defensive mindset to the problems you face on a daily basis, avoid the most common pitfalls, and create solid strategies for ensuring you don’t make the same mistakes twice. Just like a great sports coach, you will:
•Put together a “high scoring” team with diverse skillsets
•Build a positive mindset that will defend you against any attackers
•Develop an awareness of “the playing field” to make any Hall of Fame quarterback jealous
•Build offensive /defensive strategies into your branding and marketing
Meltzer takes you through every step of the game, from planning through execution, providing the proven tools and tactics for any business situation.