Furniture Marketing: From Product Development to Distribution
Autor Richard R. Benningtonen Limba Engleză Hardback – 20 dec 2003
Preț: 320.90 lei
Puncte Express: 481
Preț estimativ în valută:
61.48€ • 66.60$ • 52.72£
61.48€ • 66.60$ • 52.72£
Carte indisponibilă temporar
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781563673016
ISBN-10: 1563673010
Pagini: 464
Ilustrații: illustrations
Dimensiuni: 187 x 235 x 35 mm
Greutate: 0.96 kg
Ediția:Revised
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
ISBN-10: 1563673010
Pagini: 464
Ilustrații: illustrations
Dimensiuni: 187 x 235 x 35 mm
Greutate: 0.96 kg
Ediția:Revised
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
Notă biografică
Richard
Bennington
is
a
professor
in
the
School
of
Business
at
High
Point
University
where
he
teaches
furniture
marketing,
retailing,
and
marketing,
among
other
courses.
He
is
Financial
Vice
President
of
the
International
Furnishings
and
Design
Association,
a
member
of
the
Awards
Committee
in
the
American
Society
of
Furniture
Designers,
and
on
the
Board
of
Directors
at
the
Furniture
Design
Center
and
Bienenstock
Furniture
Library.
In
2000,
he
served
as
a
US
Furniture
Industry
Representative
and
Product
Judge
at
the
International
Furniture
and
Woodworking
Machinery
Fair
in
Shenzen,
China.
He
has
had
his
writing
published
in
the
North
American
Handbook
of
Home
Furnishings
and
in
Western
Retailer.
Cuprins
*
Furniture
Marketing:
An
Overview*
Upholstered
Furniture*
Case
Goods*
Other
Residential
Furniture
Products*
Furniture
Design*
Product
Development*
The
Furniture
Manufacturing
Process*
Marketing
Through
Segmentation,
Targeting
and
Positioning*
Marketing
Research
and
Information
Systems*
The
Ultimate
Consumer
Market*
Pricing
Methods
and
Practices*
Personal
Furniture
Selling*
Advertising*
Sales
Promotion
and
Public
Relations*
Marketing
Channels
for
Home
Furnishings*
Furniture
Retailing*
Furniture
Wholesaling*
Wholesale
Furniture
Markets*
Physical
Distribution
and
Inventory
Management*
International
Furniture
Marketing*
Contract
Furniture
MarketingNEW
TO
THIS
EDITION*
Two
boxed
features
in
each
chapter
with
readings
written
expressly
for
the
text
or
from
furniture
industry
trade
publications
such
as
Home
Furnishings
News,
InFurniture,
Furniture
Today
and
Upholstery
Design
and
Management*
Chapter
that
describes
how
to
market
residential
furniture
through
segmentation,
targeting
and
positioning*
Chapter
that
outlines
the
channels
of
distribution
for
home
furnishings*
New
and
updated
photos
and
illustrations**
Instructor's
Guide
includes
course
outlines,
teaching
tips,
discussion
topics,
assignments,
additional
sources
of
information,
test
questions
and
term
projects.