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Fashion Public Relations

Autor Sar Perlman, Gerald J. Sherman
en Limba Engleză Paperback – mai 2010
Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.Instructors, contact your Sales Representative for access to Instructor's Materials.
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Specificații

ISBN-13: 9781563677755
ISBN-10: 156367775X
Pagini: 416
Ilustrații: black & white tables, figures
Dimensiuni: 216 x 254 x 15 mm
Greutate: 0.82 kg
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States

Caracteristici

An Instructor's Guide is available to lecturers adopting this text - this includes suggestions for planning the course and using the text within the classroom

Notă biografică

Gerald J.Sherman and Sar Perlman are partners in Sherman & Perlman, a Public Relations and Integrated Marketing Company.

Cuprins

Public Relations FundamentalsThe Real World of Fashion Public RelationsPublic Opinion and the MediaSetting Up a Public Relations CampaignDefining Public Relations AudiencesSetting Up Public Relations Campaign Goals and ObjectivesFormulating, Modifying, and Selecting Public Relations MethodsDeveloping Public Relations StoriesImplementing the Public Relations Method and Creating a Media AngleStrategic Public Relations ToolsObtaining and Handling Media CoverageMedia RelationsCommunity Relations and Nonprofit OrganizationsExecutive Functions and DutiesProductivity, Budgeting, and Cost AccountabilityCrisis ManagementAdministration

Recenzii

I found the book to be a rare gem. There are hardly any books on PR AND Fashion. This book is fantastic guide to the world of fashion public relations.

Descriere

This textbook will deliver a practical approach to the world of public relations and image management. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.