Cantitate/Preț
Produs

Fashion Marketing: Theory, Principles & Practice

Autor Marianne Bickle
en Limba Engleză Paperback – 20 aug 2010
Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.
Citește tot Restrânge

Preț: 58788 lei

Preț vechi: 68358 lei
-14%

Puncte Express: 882

Preț estimativ în valută:
11263 12228$ 9659£

Carte disponibilă

Livrare economică 18 aprilie-02 mai
Livrare express 03-09 aprilie pentru 4323 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781563677380
ISBN-10: 1563677385
Pagini: 352
Dimensiuni: 187 x 235 x 23 mm
Greutate: 0.94 kg
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States

Caracteristici

An Instructor's Guide is available to lecturers adopting this text -this includes suggestions for planning the course and using the textwithin the classroom

Notă biografică

Marianne Bickle, ITAA, is a professor and Interim Associate Dean of the College of Hospitality in the Department of Retail and Sport Management at the University of South Carolina. She teaches contemporary fashion trends, category management and space management, and takes students on international study tours. Her research focuses on consumer satisfaction with cross channel shopping. Her research is published in various journals including Clothing and Textiles Research Journal, College Student Journal, Journal of Consumer Education, and Family and Consumer Sciences Research Journal. Dr. Bickle is a member of International Textile and Apparel Association (ITAA), Manchester Who's Who Among Executive and Professionals, Who's Who in the West, Kappa Omicron Nu Honor Society and Sigma Xi Honor Society.

Cuprins

The Impact of Fashion Branding and Image Fashion Marketing
The Buying Season: Marketing Fashions to Retailers
Targeting the fashion consumer
Cross Channel Shopping
Crossing Product Boundaries
Fashion and Entertainment
Counterfeit merchandise, Ethics and Enforcement of the Law
Marketing Fashions Globally

Recenzii

As far as I can see this book is the most practical introduction to fashion marketing. Besides the fact that it covers a broad variety of topics, all informations are up-to-date and the Terms/Questions sections at the end of each chapter are able to generate a deeper interest and understanding by students.

Descriere

This much needed text will provide information regarding theintroduction, making and machine the industry calls Fashion Marketing.