Fashion Film: Art and Advertising in the Digital Age

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en Limba Engleză Paperback – 13 Dec 2018
The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows.Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.
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ISBN-13: 9780857857002
ISBN-10: 0857857002
Pagini: 240
Ilustrații: 16 colour and 30 bw illus
Dimensiuni: 156 x 234 x 9 mm
Greutate: 0.48 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării: London, United Kingdom


Interdisciplinary in approach, spanning advertising, design, moving-image, lens-based art, music video, documentary film and narrative cinema

Notă biografică

Nick Rees-Roberts is Professor of Media and Cultural Studies at the Sorbonne Nouvelle University, Paris, France.


List of IllustrationsAcknowledgmentsIntroduction: Fashion Film - The Long and Short of ItPART I: PROMOTION: DIGITAL FASHION FILMVisual CommunicationsHyper-Advertising and The Mini-Film EventBranded Experience, Artistic Exploration and Cultural CritiqueHybrid Content: Fashion Film and Music VideoEditorial Convergence and Spreadable ContentFilm and Branded EntertainmentConceptual Fashion FilmNarrative Fashion FilmCommodity AuteurismPromotional GenresPART II: PROCESS: DOCUMENTARY FASHION FILMBehind The ScenesThe Staging of LabourIn and Out of Fashion with William KleinBackstage with Loïc PrigentReframing Fashion HistoryFilming Everyday FashionThe Fashion Photographer on FilmThe Fashion Model on FilmPART III: PERSONALITIES: DESIGNER FASHION FILMMasters of StyleDesigner LivesCurating ChanelDocumenting DiorAll About YvesThe Warhol LegacyConclusion: The End of Fashion FilmBibliographyIndex


This thoroughly researched and engagingly written book sets the benchmark for an emerging field. Nick Rees-Roberts has put the subject on the map as an important strand of popular and media culture. Fashion Film is sure to become a classic.
Not only is it both intellectually rigorous and totally comprehensive, but it is also beautifully written and in every way a pleasure to read.
The most substantial-and one of the best-considerations of the subject of fashion film to date ... extremely intelligent, well researched, and beautifully written ... Bravo!