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Facebook Marketing: An Hour a Day

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en Limba Engleză Carte Paperback – 04 May 2012
The bestselling Sybex guide to marketing on Facebook, now fully updated

As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.

  • This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign
  • Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities
  • Covers using features such as events, applications, and pay-per-click advertising
  • Includes case studies and directions for updating, monitoring, and maintaining your campaign

This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.

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Specificații

ISBN-13: 9781118147832
ISBN-10: 1118147839
Pagini: 360
Dimensiuni: 188 x 233 x 20 mm
Greutate: 0.53 kg
Ediția: 2nd Edition
Editura: Sybex
Locul publicării: Hoboken, United States

Public țintă

This is the perfect book for marketers, advertisers, brand managers, PR professionals, small business owners, and anyone looking to design, implement, and measure a successful Facebook marketing strategy.