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Facebook Marketing: An Hour a Day

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en Limba Engleză Carte Paperback – 04 May 2012
Master Today′s Biggest Marketing Opportunity Facebook!
A Step–by–Step Guide
This fully revised Second Edition of an industry bestseller shows you in detail how to develop, implement, manage, and measure a successful Facebook marketing strategy from start to finish.
You′ll start by creating a plan that takes into account your goals, your marketing needs, and your customers. Then, you′ll learn how to build a compelling business page and effectively use profiles, news feeds, ads, and other powerful features such as apps and groups. Finally, discover how to track and measure your efforts, avoid pitfalls, and mine tips, tricks, and tactics drawn from the expert authors′ deep experience. The result is an effective, measurable, day–by–day plan for Facebook marketing success.
  • Understand the post–social era and how this affects your Facebook marketing strategy
  • Stay on top of all of Facebook′s changes, so your strategies continue to evolve
  • Create a campaign, identify the numbers that matter, map them to business goals, and define your metrics
  • Create compelling content, promotions, contests, and other ways to engage
  • Integrate Facebook with your website and add e–commerce
  • Drive additional demand with effective and optimized Facebook advertising campaigns
  • Use analytics to monitor and test your results
  • Tap other social media, set up events, and understand Facebook mobile
You′ll also find:
  • Real–world case studies that illustrate successes to learn from and mistakes to avoid
  • A look at the future of Facebook marketing from industry luminaries
Praise for Facebook Marketing: An Hour a Day, Second Edition
"Facebook Marketing: An Hour a Day is not just any book on Facebook marketing. It happens to be carefully crafted by two of the world′s leading Facebook marketing authorities: Mari Smith and Chris Treadaway. Study it. Digest it. Then watch how your business thrives."
Michael Stelzner, author of Launch and founder, Social Media Examiner
"Chris & Mari have provided the road map to help you succeed with Facebook marketing. This is the one book I′d recommend to anyone who needs to launch and measure a great social marketing campaign." Brian Goldfarb, Director of Product Marketing, Windows Azure, Microsoft Corporation
"Facebook has become a fundamental marketing platform and, thanks to this book, you′ll learn exactly what you must do in order to get the most from it." John Jantsch, author of Duct Tape Marketing and The Referral Engine
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Specificații

ISBN-13: 9781118147832
ISBN-10: 1118147839
Pagini: 338
Dimensiuni: 189 x 235 x 21 mm
Greutate: 0.53 kg
Ediția: 2nd Edition
Editura: Sybex
Locul publicării: Hoboken, United States

Public țintă

This is the perfect book for marketers, advertisers, brand managers, PR professionals, small business owners, and anyone looking to design, implement, and measure a successful Facebook marketing strategy.

Textul de pe ultima copertă

Master Today′s Biggest Marketing Opportunity Facebook!
A Step–by–Step Guide
This fully revised Second Edition of an industry bestseller shows you in detail how to develop, implement, manage, and measure a successful Facebook marketing strategy from start to finish.
You′ll start by creating a plan that takes into account your goals, your marketing needs, and your customers. Then, you′ll learn how to build a compelling business page and effectively use profiles, news feeds, ads, and other powerful features such as apps and groups. Finally, discover how to track and measure your efforts, avoid pitfalls, and mine tips, tricks, and tactics drawn from the expert authors′ deep experience. The result is an effective, measurable, day–by–day plan for Facebook marketing success.
  • Understand the post–social era and how this affects your Facebook marketing strategy
  • Stay on top of all of Facebook′s changes, so your strategies continue to evolve
  • Create a campaign, identify the numbers that matter, map them to business goals, and define your metrics
  • Create compelling content, promotions, contests, and other ways to engage
  • Integrate Facebook with your website and add e–commerce
  • Drive additional demand with effective and optimized Facebook advertising campaigns
  • Use analytics to monitor and test your results
  • Tap other social media, set up events, and understand Facebook mobile
You′ll also find:
  • Real–world case studies that illustrate successes to learn from and mistakes to avoid
  • A look at the future of Facebook marketing from industry luminaries
Praise for Facebook Marketing: An Hour a Day, Second Edition
"Facebook Marketing: An Hour a Day is not just any book on Facebook marketing. It happens to be carefully crafted by two of the world′s leading Facebook marketing authorities: Mari Smith and Chris Treadaway. Study it. Digest it. Then watch how your business thrives."
Michael Stelzner, author of Launch and founder, Social Media Examiner
"Chris & Mari have provided the road map to help you succeed with Facebook marketing. This is the one book I′d recommend to anyone who needs to launch and measure a great social marketing campaign." Brian Goldfarb, Director of Product Marketing, Windows Azure, Microsoft Corporation
"Facebook has become a fundamental marketing platform and, thanks to this book, you′ll learn exactly what you must do in order to get the most from it." John Jantsch, author of Duct Tape Marketing and The Referral Engine

Cuprins

Introduction xvii
Chapter 1 Welcome to the Post–Social Era 1
Chapter 2 Understanding Social Media and Facebook 25
Chapter 3 Marketing and Business Success on Facebook 51
Chapter 4 Month 1: Create the Plan and Get Started 71
Chapter 5 Month 2: Establish Your Corporate Presence with Pages 103
Chapter 6 Month 3: Create Demand with Facebook Advertising 137
Chapter 7 Beyond Pages: Groups, Apps, Social Plugins, and Mobile 177
Chapter 8 The Analytics of Facebook 203
Chapter 9 Addressing Common Marketing Problems 231
Chapter 10 Unique Facebook Marketing Scenarios 255
Chapter 11 Facebook in the Future 277
Appendix A: Recommended Resources 309
Appendix B: Roles and Responsibilities 313
Glossary 319
Index 327

Notă biografică

Chris Treadaway is the founder and CEO of Polygraph Media, a social media data mining and analytics company. Prior to his work at Polygraph Media, Chris spent almost four years at Microsoft where he was the group product manager for web strategy. Chris has worked in the Internet marketing field for more than 15 years and was a cofounder of Stratfor. He blogs regularly about entrepreneurship and social media issues at treadaway.typepad.com and on Twitter at twitter.com/ctreada.
Mari Smith is a passionate social media thought leader, specializing in relationship marketing and Facebook mastery for companies of all sizes. She is author of The New Relationship Marketing and leads social media training events and delivers keynotes worldwide. Fast Company describes Mari as "a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World." Forbes named Mari as one of the top ten social media influencers. She regularly appears in publications such as the New York Times, the Wall Street Journal, Forbes, Fortune, and Success magazine.