Excellence in Public Relations and Communication Management (Routledge Communication Series)

De (autor) , Editat de James E Grunig
Notă GoodReads:
en Limba Engleză Carte Paperback – May 1992
This work is a direct result of the excellence project - a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organziation more effective, and how much is that contribution worth economically? The research team began its work with a review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
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ISBN-13: 9780805802276
ISBN-10: 0805802274
Pagini: 666
Dimensiuni: 152 x 236 x 33 mm
Greutate: 0.94 kg
Ediția: New.
Editura: Routledge
Colecția Routledge
Seria Routledge Communication Series