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European Retail Research: 2012, Volume 26, Issue II

Editat de Hanna Schramm-Klein
en Limba Engleză Paperback – 29 mar 2013
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.​
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Specificații

ISBN-13: 9783658007164
ISBN-10: 3658007168
Pagini: 176
Ilustrații: VII, 167 p. 11 illus.
Dimensiuni: 148 x 210 x 9 mm
Greutate: 0.24 kg
Ediția:2013
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Locul publicării:Wiesbaden, Germany

Public țintă

Research

Cuprins

Brand-Driven Leadership in Retailing.- Store Environment.- Trade Promotion.- Word of Mouth and Customer Satisfaction.- Country Reports Lithunia and Sweden.

Notă biografică

Dr. Hanna Schramm-Klein is Professor in the Department of Marketing at the University of Siegen.

Textul de pe ultima copertă

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
 
Contents
·         Brand-Driven Leadership in Retailing
·         Store Environment
·         Trade Promotion
·         Word of Mouth and Customer Satisfaction
·         Country Reports: Lithunia and Sweden
 
Target Groups
·         Retail Researchers
·         Retail Executives
·         Retail Lectures
·         Retail Students
 
The Editor
Dr. Hanna Schramm-Klein is Professor in the Department of Marketing at the University of Siegen.

Caracteristici

Publication in the field of economic studies?
Includes supplementary material: sn.pub/extras