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Ethnographic Thinking (Anthropology & Business)

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en Limba Engleză Carte Hardback – 28 Nov 2017
Thisbookarguesthat'ethnographicthinking'--thethoughtprocessesandpatternsethnographersdevelopthroughtheirpractice--offerscompaniesandorganizationstheculturalinsightstheyneedtodevelopfully-informedstrategies.Usingrealworldexamples,Hasbrouckdemonstrateshowshiftingthevalueofethnographyfromsimplyidentifyingconsumerneedstodrivingamoreholisticunderstandingofacompanyororganizationcanhelpitbenefitfromadeeperunderstandingofthedynamicandinteractiveculturalcontextsofitsofferings.Indoingso,hearguesthatsuchanapproachcanalsoenhancethestrategicvalueoftheirworkbyhelpingthemincreaseappreciationforopennessandexploration,honeinterpretiveskills,andcultivateholisticthinking,inordertobroadenperspectives,challengeassumptions,andcross-pollinateideasbetweendifferingviewpoints.
EthnographicThinkingiskeyreadingformanagersandstrategistsspecificallywishingtotap-intothepotentialthatethnographyoffers,aswellasthosesearchingmorebroadlyfornewwaystoinnovatepractice.Itisessentialreadingforstudentsofappliedethnography,andrecommendedforscholarstoo.
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Specificații

ISBN-13: 9781629581187
ISBN-10: 1629581186
Pagini: 120
Dimensiuni: 159 x 235 mm
Greutate: 0.42 kg
Editura: Left Coast Press Inc
Colecția Anthropology & Business
Seria Anthropology & Business