Enterprise 2.0: Social Networking Tools to Transform Your Organization

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en Limba Engleză Carte Hardback – 08 Aug 2012
Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. E 2.0 takes full benefit of social networking, including blogs, discussion boards, mashups, and all that is sharable and combinable. Examining organizations and their social activities, Enterprise 2.0: Social Networking Tools to Transform Your Organization considers the complete spectrum of social media and social activities available to your business. It not only offers a hands-on, practical assessment of "what to do," but also "how to do it." Demonstrating how to utilize social networking within diverse functional areas, the book: Describes the functions of social networking in the context of today's enterprise Details how to make the best use of blogs, discussion boards, and workspaces in an organizational setting Supplies a complete discussion on how to prepare staff for social enterprising Explains how to measure and manage social networking This book includes discussions of social networking in enterprise activities such as human resources, risk management, operations, and project management.It describes the utility and role of social networking on a department by department basis, explains how to integrate social enterprising with knowledge management, and supplies helpful insights into legal, performance, and measurement issues. Touching on key security and privacy issues, the book clearly illustrates how social networking and E 2.0 can help improve risk management in your organization.
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ISBN-13: 9781439880432
ISBN-10: 1439880433
Pagini: 425
Ilustrații: 40 b/w images
Dimensiuni: 157 x 236 x 28 mm
Greutate: 0.89 kg
Ediția: New.
Editura: Auerbach Publications

Notă biografică

Jessica Keyes is president of New Art Technologies, Inc., a high-technology and management consultancy and development firm started in New York in 1989. Keyes has given seminars for such prestigious universities as Carnegie Mellon, Boston University, University of Illinois, James Madison University, and San Francisco State University. She is a frequent keynote speaker on the topics of competitive strategy and productivity and quality. She is former advisor for DataPro, McGraw-Hill's computer research arm, as well as a member of the Sprint Business Council. Keyes is also a founding board of director member of the New York Software Industry Association. She completed a 2-year term on the Mayor of New York City's Small Business Advisory Council. She currently facilitates doctoral and other courses for the University of Phoenix and is a member of the Faculty Council for the College of Information Systems and Technology. She has been the editor for WGL's Handbook of eBusiness and CRC Press's Systems Development Management and Information Management. Prior to founding New Art, Keyes was managing director of R&D for the New York Stock Exchange and has been an officer with Swiss Bank Co. and Banker's Trust, both in New York City. She holds a master's degree in business administration degree from New York University, and a doctorate in management. A noted columnist and correspondent with over 200 articles published, Keyes is the author of the following books: The New Intelligence: AI in Financial Services (HarperBusiness, 1990) The Handbook of Expert Systems in Manufacturing (McGraw-Hill, 1991) Infotrends: The Competitive Use of Information (McGraw-Hill, 1992) The Software Engineering Productivity Handbook (McGraw-Hill, 1993) The Handbook of Multimedia (McGraw-Hill, 1994) The Productivity Paradox (McGraw-Hill, 1994) Technology Trendlines (Van Nostrand Reinhold, 1995) How to Be a Successful Internet Consultant (McGraw-Hill, 1997) Webcasting (McGraw-Hill, 1997) Datacasting (McGraw-Hill, 1997) The Handbook of Technology in Financial Services (Auerbach, 1998) The Handbook of Internet Management (Auerbach, 1999) The Handbook of eBusiness (Warren, Gorham, & Lamont, 2000) The Ultimate Internet Sourcebook (Amacom, 2001) How to Be a Successful Internet Consultant, Second Ed. (Amacom, 2002) Software Engineering Handbook (Auerbach, 2002) Real World Configuration Management (Auerbach, 2003) Balanced Scorecard (Auerbach, 2005) Knowledge Management, Business Intelligence, and Content Management: The IT Practitioner's Guide (Auerbach, 2006) X Internet: The Executable and Extendable Internet (Auerbach, 2007) Leading IT Projects: The IT Manager's Guide (Auerbach, 2008) Marketing IT Products and Services (Auerbach, 2009) Implementing the Project Management Balanced Scorecard (Auerbach, 2010) Social Software Engineering: Development and Collaboration with Social Networking (Auerbach, 2011)


The Human Side of Technology Rise of the Modern Internet Technology Becomes an Extension of Ourselves Why We Use the Web The Changed Nature of Work The Technologically Enabled Worker Key Point The Social Enterprising Environment The Social Network The Enterprise Social Network Collaborative Applications Key Point References Web 2 to Enterprise 2 Tools That Provide Networking Capabilities Wikis in Action Meaning-Based Computing Semantic Web Virtual Worlds Knowledge Management Tools Mashups Key Point References Managing Knowledge through Social Enterprising The Knowledge Worker Knowledge Management and Knowledge Sharing Cross-Cultural Differences Organizational Culture's Effect on Knowledge Sharing IT Support's Effect on Knowledge Sharing Techniques for Promoting Knowledge Sharing Worker Study Recommendations for Making It Work Key Point Data of Social Enterprising Intelligent Systems Semantic Standards Enterprise Information Management Content Management System (CMS) Document Management Systems/Electronic Document Management Systems Digital Asset Management Data Mining Key Point References People Prep A Question of Productivity Social-Based Creativity Development Communications and Group Productivity Promoting Collaboration Verbal Cues Best Practices Expert Interviews Job Aids Knowledge Fairs Knowledge Maps and Inventories Learning Games Lessons Learned Debriefings Storytelling Key Point Business Process Social Enterprising Marketing to the Masses Virtual Trade Shows Public Relations Marketing Control Social Marketing Risk Management Risk Avoidance Project Management Example Collaborative Development Environments (CDEs) Retrofitting a Methodology to Incorporate Social Networking Key Point Social Performance Measurement and Management Adopting the Balanced Scorecard Attributes of Successful Project Management Measurement Systems Measuring Project Portfolio Management Project Management Process Maturity Model (PM)2 and Collaboration Key Point References Mobile Social Enterprising Pervasive (Ubiquitous) Computing Sensors Mobile Social Networking Software Platforms Security Key Point References Legal, Privacy, and Security Issues Website Legal Issues Developing Your ePolicy Security Issues Web Server Security Protecting Mobile Devices Key Point Appendix A-Social Networking Tools Appendix B-Community of Practice Practitioner's Guide Appendix C-Knowledge Discovery Techniques Appendix D-Staff Competency Survey Appendix E-Behavioral Competencies Appendix F-Balanced Scorecard Metrics Appendix G-Glossary Appendix H-Worker Study Results Appendix I-Computer Use Policy Appendix J-Best Practices Security Checklist Index