Enchantment: How to Charm, Influence and Persuade (Enchantment)

De (autor)
Notă GoodReads:
en Limba Engleză Paperback – 05 Apr 2012
n: 1) To charm, delight, enrapture
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?
According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.
The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.
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ISBN-13: 9780241953655
ISBN-10: 0241953650
Pagini: 240
Dimensiuni: 129 x 198 x 15 mm
Greutate: 0.17 kg
Editura: Penguin Books
Colecția Penguin
Seria Enchantment

Locul publicării: London, United Kingdom

Notă biografică

Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start and Reality Check. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.


Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.
Read this book to create a company as enchanting as Apple.