Emerging Perspectives in Health Communication: Meaning, Culture and Power (Lea's Communication (Paperback))

Editat de Heather M. Zoller, Mohan J. Dutta
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This volume provides the theoretical, methodological, and praxis-driven issues in research on interpretive, critical, and cultural approaches to health communication. It includes an international collection of contributors, and highlights non-traditional (non-Western) perspectives on health communication.
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ISBN-13: 9780805861969
ISBN-10: 0805861963
Pagini: 486
Ilustrații: 7 tables
Dimensiuni: 150 x 224 x 28 mm
Greutate: 0.66 kg
Ediția: 1
Editura: Lawrence Erlbaum Associates Inc
Seria Lea's Communication (Paperback)


Part I: Overview of Interpretive, Critical and Cultural Approaches to Health Communication
Mohan J. Dutta and Heather M. Zoller
Chapter 1: Theoretical and methodological issues
Part II. Popular Discourse and Constructions of Health and HEALING
Mohan J. Dutta and Heather M. Zoller
Cecilia Bosticco and Teresa L. Thompson:
Chapter 2: Let Me Tell You a Story: Narratives and Narration in Health and Illness
Emily T. Cripe:
Chapter 3: Supporting Breastfeeding (?): Nursing Mothers’ Resistance to and Accommodation of Medical and Social Discourses
Patricia Geist-Martin, Barbara Sharf, and Natalie Jeha:
Chapter 4: "Communicating Healing Holistically"
Deborah Lupton:
Chapter 5: 'You Feel so Responsible: Australian Mothers’ Concepts and Experiences Related to Promoting the Health and Development of Their Young Children
Srinivas R. Melkote, Pradeep Krishnatray, and Sangeeta Krishnatray:
Chapter 6: Destigmatizing Leprosy: Implications for Communication Theory and Practice
Part III. Culturally Based Health Promotion
Mohan J. Dutta and Heather M. Zoller
Susan Auger and Mary E. DeCoster, and Melida Colindres:
Chapter 7: Teach with Stories: Using Photonovels for Prenatal Education among Latino Women
Virginia M. McDermott, John G. Oetzel, and Kalvin White:
Chapter 8: Ethical Paradoxes in Community-Based Participatory Research
Melinda M. Villagran, Dorothy Collins, and Sara Garcia:
Chapter 9: Voces de Las Colonias: Dialectical Tensions about Control and Cultural Identification in Latinas’ Communication about Cancer
Ariana Ochoa Camacho, Gust A. Yep, Prado Y. Gomez, and Elissa Velez:
Chapter 10: "El Poder y La Fuerza de la Pasión": Towards a Model of HIV/AIDS Education and Service Delivery From the "Bottom-Up"
Mohan Dutta and Iccha Basnyat
Chapter 11: Interrogating the Radio Communication Project in Nepal: The Participatory Framing of Colonization
Part IV. Medical Communication
Heather M. Zoller and Mohan J. Dutta
Alexandra Murphy, Eric Eisenberg, Robert Wears, and Shawna J. Perry:
Chapter 12: Streams of action: Power, Authority, and Deference in Emergency Medicine
Laura L. Ellingson:
Chapter 13: Changing Realities and Entrenched Norms in Dialysis: A Case Study of Power, Knowledge, and Communication in Health Care Delivery
Lynn M. Harter, Karen Deardorff, Pamela Kenniston, Heather Carmack, Elizabeth Rattine-Flaherty:
Chapter 14: Changing Lanes and Changing Lives: The Shifting Scenes and Continuity of Care of a Mobile Health Clinic
Ashli Quesinberry Stokes:
Chapter 15: The Paradox of Pharmaceutical Empowerment: Healthology and Online Health Public Relations
Part IV. Communication & Health Policy
Heather M. Zoller and Mohan J. Dutta
Charles Conrad and Denise Jodlowski:
Chapter 16: Dealing Drugs on the Border: Power and Policy in Pharmaceutical Reimportation Debates
Heather Zoller:
Chapter 17: Technologies of Neoliberal Governmentality: The Discursive Influence of Global Economic Policies on Public Health
Rebecca DeSouza, Ambar Basu, Induk Kim, Iccha Basnyat, Mohan J. Dutta:
Chapter 18: The Paradox of "Fair Trade": The Influence of Neoliberal Trade Agreements on Food Security and Health
Rulon Wood, Damon M. Hall, and Marouf Hasian, Jr.:
Chapter 19: Globalization, Social Justice Movements, and the Human Genome Diversity Debates
Heather M. Zoller and Mohan J. Dutta
Emerging Agendas in Theory, Research, and Practice and the Challenge of Multiple Perspectives


Emerging Perspectives in Health Communication: Meaning, Culture, and Power is an excellent scholarly text that applies a variety of interpretive, critical, and cultural approaches to community, national, and international health issues. The book is theoretically grounded, applies multiple interpretive approaches, includes research from academic scholars and practitioners, and addresses timely health issues within the context of our global community. The result is a richness and depth of understanding how the interaction of meaning, culture, and power are critical to appreciating the complexities of health communication in the 21st century.
Eileen Berlin Ray, Cleveland State University
With this volume Zoller and Dutta make a significant contribution to the increasing centralization of interpretive, critical and cultural perspectives in health communication scholarship. Featuring the work of both established and emerging scholars from several disciplines, the book provides an excellent overview of the richness and variety of the communities, health issues, theories, and methods these scholars engage in their efforts to understand the complexities of the relationships among health, meaning, culture, and power. This book belongs in the library of anyone who has a commitment to challenging the status quo, to embracing culture, and to conducting scholarship differently.
Leigh Arden Ford, School of Communication, Western Michigan University

Notă biografică

Heather M. Zoller (Ph.D., Purdue University) is an Associate Professor in the Department of Communication at the University of Cincinnati. Her research in health and organizational communication focuses on the politics of public health, including corporate issue management and occupational health, community organizing/public participation, and health activism.
Mohan J. Dutta (Ph.D. University of Minnesota) is associate professor of health communication, public relations and mass media and Director of Graduate Studies in the Department of Communication at Purdue University. Professor Dutta is the 2006 Lewis Donohew Outstanding Scholar in Health Communication and has received multiple research and teaching awards for his scholarly contributions. His research in health communication focuses on the culture-centered approach to health communication, politics of resistance in health, subaltern studies and postcolonial theories, and performance-based strategies of social change.