Electronic Business
Autor Bernd W. Wirtzde Limba Germană Hardback – 31 ian 2018
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Specificații
ISBN-13: 9783658195311
ISBN-10: 3658195312
Dimensiuni: 168 x 240 x 45 mm
Greutate: 1.45 kg
Ediția:6., aktualisierte u. erw. Aufl. 2018
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Locul publicării:Wiesbaden, Germany
ISBN-10: 3658195312
Dimensiuni: 168 x 240 x 45 mm
Greutate: 1.45 kg
Ediția:6., aktualisierte u. erw. Aufl. 2018
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Locul publicării:Wiesbaden, Germany
Cuprins
Grundlagen
und
Rahmenbedingungen.-
Strategisches
Management.-
Geschäftsmodelle.-
Electronic
Marketing.-
Electronic
Procurement.
Notă biografică
Univ.-Prof.
Dr.
Bernd
W.
Wirtz
ist
Inhaber
des
Lehrstuhls
für
Informations-
und
Kommunikationsmanagement
an
der
Deutschen
Universität
für
Verwaltungswissenschaften
Speyer.
Textul de pe ultima copertă
Electronic
Business
ist
ein
wesentlicher
Erfolgs-
und
Wettbewerbsfaktor
für
Unternehmen
aus
den
verschiedensten
Branchen.
Vor
diesem
Hintergrund
behandelt
das
Buch
die
Grundlagen,
Entwicklungsmöglichkeiten
und
Geschäftsmodelle.
Neben
operativen
Managementthemen
werden
auch
spezifische
Wettbewerbsstrategien
und
Erlösmodelle
dargestellt.
„This book is a ‘must have’ for any senior executive who is serious about competing in the New Economy. This book is not about fads, hype, or buzz. Rather it provides compelling new-to-the-world concepts and frameworks that will stand the test of time. It will prove to be a standard reference text for the field in the years to come.“
Professor Bernard J. Jaworski,Peter F. Drucker Chair in Management,
Claremont Graduate University
„In his book ‘Electronic Business’, Bernd Wirtz addresses the anatomy of business enterprise as business becomes e-business. Moving from value chain to supply chain, from supplier relationships to customer interfaces, Wirtz thoughtfully analyses the impacts of digital technology on business as we know it. His analytic tour de force is a comprehensive account of how e-business differs from, and is complementary to, traditional business. Based on powerful insights targeting theorists and practitioners alike, Wirtz’s volume is destined to become the bible for e-commerce strategists who thrive on rigor and depth. Cutting through the hype that has swept the world of e-business in recent years, Wirtz puts the raft of e-commerce trade books to shame. For anyone who wants to understand the reality of e-business, this is the real thing.“
Professor Jeffrey F. Rayport,Harvard Business School Professor of the year 1997-2000, Founder of Marketspace LLC/Unit of Monitor Group
Der Inhalt
Der Autor
Univ.-Prof. Dr. Bernd W. Wirtz ist Inhaber des Lehrstuhls für Informations- und Kommunikationsmanagement an der Deutschen Universität für Verwaltungswissenschaften Speyer.
„This book is a ‘must have’ for any senior executive who is serious about competing in the New Economy. This book is not about fads, hype, or buzz. Rather it provides compelling new-to-the-world concepts and frameworks that will stand the test of time. It will prove to be a standard reference text for the field in the years to come.“
Professor Bernard J. Jaworski,Peter F. Drucker Chair in Management,
Claremont Graduate University
„In his book ‘Electronic Business’, Bernd Wirtz addresses the anatomy of business enterprise as business becomes e-business. Moving from value chain to supply chain, from supplier relationships to customer interfaces, Wirtz thoughtfully analyses the impacts of digital technology on business as we know it. His analytic tour de force is a comprehensive account of how e-business differs from, and is complementary to, traditional business. Based on powerful insights targeting theorists and practitioners alike, Wirtz’s volume is destined to become the bible for e-commerce strategists who thrive on rigor and depth. Cutting through the hype that has swept the world of e-business in recent years, Wirtz puts the raft of e-commerce trade books to shame. For anyone who wants to understand the reality of e-business, this is the real thing.“
Professor Jeffrey F. Rayport,Harvard Business School Professor of the year 1997-2000, Founder of Marketspace LLC/Unit of Monitor Group
Der Inhalt
- Grundlagen und Rahmenbedingungen
- Strategisches Management
- Geschäftsmodelle
- Electronic Marketing
- Electronic Procurement
Der Autor
Univ.-Prof. Dr. Bernd W. Wirtz ist Inhaber des Lehrstuhls für Informations- und Kommunikationsmanagement an der Deutschen Universität für Verwaltungswissenschaften Speyer.
Caracteristici
Erfolgs-
und
Wettbewerbsfaktoren im
E-Business
Praxisorientierte Entwicklungsmöglichkeiten und Geschäftsmodelle
Strategien und Erlösmodelle
Praxisorientierte Entwicklungsmöglichkeiten und Geschäftsmodelle
Strategien und Erlösmodelle