EFFECTIVE WRITING SKILLS FOR P
en Limba Engleză Paperback – iul 2008
Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication. It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases. It includes advice on policing house style with attention to punctuation, headlines, captions, and overall consistency. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.
The fourth edition includes new sections on websites, emails, and other online communication. Standard proof correction marks are included together with a glossary of terms. The author draws on the authority of established style guides, including the Oxford Guide to English Usage.
The fourth edition includes new sections on websites, emails, and other online communication. Standard proof correction marks are included together with a glossary of terms. The author draws on the authority of established style guides, including the Oxford Guide to English Usage.
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Specificații
ISBN-13: 9780749451097
ISBN-10: 0749451092
Pagini: 270
Ilustrații: 1
Dimensiuni: 161 x 226 x 20 mm
Greutate: 0.52 kg
Ediția:Fourth Edition,.
Editura: Kogan Page
ISBN-10: 0749451092
Pagini: 270
Ilustrații: 1
Dimensiuni: 161 x 226 x 20 mm
Greutate: 0.52 kg
Ediția:Fourth Edition,.
Editura: Kogan Page
Cuprins
1. The importance of style: an overview
2. Trouble with plurals and possessives
3. Making your mark
4. Down with capitalism!
5. Clichés, jargon and other worn words
6. Is it easy to read?
7. Headlines: making them work
8. Dealing with figures and abbreviations
9. Keep it short, simple – and plain
10. Writing for print and broadcast
11. Captions: how to handle them
12. What editing is all about
13. Skills and styles for the office
14. Traps, snares and pitfalls
15. Americanisms – the differences
16. The spoken word: pronunciation pointers
17. Principles of presentation
18. Writing for the web
19. Tone – the linchpin of reputation
20. Finance matters
21. Is it legal?
Appendix 1: English grammar – some definitions
Appendix 2: Confusing pairs of words
Appendix 3: Glossary and jargon buster
Appendix 4: When you’re lost for words
2. Trouble with plurals and possessives
3. Making your mark
4. Down with capitalism!
5. Clichés, jargon and other worn words
6. Is it easy to read?
7. Headlines: making them work
8. Dealing with figures and abbreviations
9. Keep it short, simple – and plain
10. Writing for print and broadcast
11. Captions: how to handle them
12. What editing is all about
13. Skills and styles for the office
14. Traps, snares and pitfalls
15. Americanisms – the differences
16. The spoken word: pronunciation pointers
17. Principles of presentation
18. Writing for the web
19. Tone – the linchpin of reputation
20. Finance matters
21. Is it legal?
Appendix 1: English grammar – some definitions
Appendix 2: Confusing pairs of words
Appendix 3: Glossary and jargon buster
Appendix 4: When you’re lost for words
Notă biografică
John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising.
Descriere
Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication. It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases. It includes advice on policing house style with attention to punctuation, headlines, captions, and overall consistency. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.
The fourth edition includes new sections on websites, emails, and other online communication. Standard proof correction marks are included together with a glossary of terms. The author draws on the authority of established style guides, including the Oxford Guide to English Usage.
The fourth edition includes new sections on websites, emails, and other online communication. Standard proof correction marks are included together with a glossary of terms. The author draws on the authority of established style guides, including the Oxford Guide to English Usage.