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EFFECTIVE PR

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – November 2011
An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field.
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Specificații

ISBN-13: 9781444120455
ISBN-10: 144412045X
Pagini: 242
Dimensiuni: 127 x 196 x 18 mm
Greutate: 0.23 kg
Editura: HODDER & STROUGHTON

Cuprins

Introduction Planning a PR campaign Media liaison Communicating directly with a target audience Sponsorship Entertaining and corporate hospitality Internal public relations Crisis management Specialist PR Using PR professionals - in-house and external Evaluating success Useful addresses