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Effective Media Relations (Public Relations in Practice)

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en Limba Engleză Carte Paperback – 03 Jun 2005
The power of the media is unquestionable.  It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.
 
In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.
 
In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.
 
In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.
 
In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.
 
For the newcomer to public relations, Effective Media Relations is a useful primer. For the seasoned practitioner, it will serve as a refresher and give an valuable overview of media relations.
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Specificații

ISBN-13: 9780749443801
ISBN-10: 0749443804
Pagini: 176
Dimensiuni: 155 x 236 x 15 mm
Greutate: 0.28 kg
Ediția: 3. Auflage.
Editura: Kogan Page
Seria Public Relations in Practice

Locul publicării: United Kingdom

Cuprins

Chapter - 00: Introduction; Section - ONE: The media context; Chapter - 01: Where and when: a brief media history; Chapter - 02: Who: ownership of the media; Chapter - 03: Media law; Chapter - 04: Ethics and privacy; Chapter - 05: Broadcasting in the UK; Chapter - 06: New media technology; Chapter - 07: What is it all for? Media evaluation; Section - TWO: Dealing with the press; Chapter - 08: What: newspapers and periodicals; Chapter - 09: Why: press relations - a means to an end; Chapter - 10: News, features and more; Chapter - 11: How: writing for the press; Chapter - 12: How: talking to the press; Chapter - 13: Checklist for effective press relations; Section - THREE: Handling the broadcast media; Chapter - 14: Why: the importance of broadcast coverage; Chapter - 15: How: preparation and briefing; Chapter - 16: How: winning the interview; Chapter - 17: Fine-tuning: handling different interviews; Chapter - 18: How: radio interviews

Notă biografică

Michael Bland is a corporate communications consultant.
Alison Theaker worked in in-house PR for eight years.  Since 1990 he has taught at Leeds Metropolitan University.
David Wragg is an independent consultant.