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Donor–Centered Planned Gift Marketing: (AFP Fund Development Series) (The AFP/Wiley Fund Development Series)

De (autor)
Notă GoodReads:
en Limba Engleză Paperback – 09 Nov 2010
* This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.
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Specificații

ISBN-13: 9780470581582
ISBN-10: 0470581581
Pagini: 384
Dimensiuni: 178 x 254 x 20 mm
Greutate: 0.71 kg
Editura: Wiley
Seria The AFP/Wiley Fund Development Series

Locul publicării: Hoboken, United States

Public țintă

Nonprofit development professionals, nonprofit marketing personnel, development consultants, and any nonprofit professional dealing with planned giving.