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Digital State

Editat de Simon Pont
Notă GoodReads:
en Limba Engleză Carte Paperback – June 2013
What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before. Contributors include: Faris Yakob, Strategist, creative director, writer, public speaker & geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder & Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman & Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand & Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson & Grimmer (HDMG); Stefan Terry, Founder of Leap of Being; former Managing Partner, Heavenly Group Ltd
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Specificații

ISBN-13: 9780749468859
ISBN-10: 0749468858
Pagini: 256
Dimensiuni: 158 x 234 x 14 mm
Greutate: 0.37 kg
Editura: Kogan Page

Cuprins

About Simon Pont
Prologue by Simon Pont
Introduction

1 Digital currents and invisible futures
Faris Yakob, Strategist, creative director, writer, public speaker & geek; former Chief Innovation Officer (MDC Partners)

2 Utopia, dystopia. Discuss
Simon Pont

3 How the digital state can cure modern marketing
Judd Labarthe, Former Executive Planning Director, Argonauten

4 THUNK
Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International

5 Teenage kicks
Austen Kay, Co-founder & Joint Managing Director, w00t! Media

6 Stories into action
Christian Johnsen, Global Strategy Director, Aegis North America, and co-creator of This Place

7 Everything changes, except me
Hans Andersson, Senior Partner, Forsman & Bodenfors

8 My digital state
Christopher Lockwood, Editorial Director, Adjust Your Set; former Head of Invention, Mindshare; Publisher: Wallpaper and Dazed & Confused

9 ‘I’ve been expecting you’
Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner

10 Digital dares us to dream
Simon Pont

11 A newer normal and deeper blue
Nicholas Pont, SVP, PIMCO

12 Resistance is pointless
Vicki Connerty, Head of Newcast, ZenithOptimedia Australia

13 Digital through a human lens
Malcolm Hunter, Brand & Communications Consultant, former Chief Strategy Officer (Aegis)

14 Escape the walled garden to the paradise beyond
Greg Grimmer, Co-founder, Hurrell Moseley Dawson & Grimmer (HDMG)

15 Such people in IT
Simon Pont

16 How ‘internets’ invented us
Stefan Terry, Founder of Leap of Being; former Managing Partner, Heavenly Group Ltd
 
Epilogue Simon Pont
Appendix
Contributors
Acknowledgements

Recenzii

"Simon Pont and his panel of experts have wrestled the beast of elusive definition. Digital State shines a search light across this technological and cultural revolution of ours, and outlines the clear shapes and forms that previously lurked in shadow. For those keen to better understand our digital age and the opportunities it may afford, this is essential reading." --Ashley MacKenzie, CEO, Base79

Digital State is an exciting, informative and timely read. A welter of facts and opinions across numerous fields makes it of considerable interest to the general reader.” --Geoff Ward, Mysterious Planet

"Simon is a smart man, lucid, forward-thinking, efficient, and these key attributes play through in his latest book. In Digital State, Simon and his circle of preeminent thinkers help decipher the bigger picture about what 'digital' actually means, driving into our frontal lobes conclusions that normally (and sadly) are not afforded in day-to-day life." --Anthony Ackenhoff, CEO &Co-Founder, Frukt

"Insightful, erudite and rammed with opinions, reference points and perspectives. Ours truly is a Digital State, and now we have a defining text that explains just what that means. Instructive reading for those who don’t just want to be the denizens of this digital state, but rather its trailblazers." --Craig Wills, Executive Strategy Director, The Gild

“Healthy scepticism balanced with issues such as how the digital state can cure modern marketing, and how story-telling and digital platforms can make the world a better place.” --Irish Times

"The challenge of summing up the impact of digital on business and brands in one book is one thing; finding and inspiring 14 expert writers from sectors as diverse as advertising, law and finance, to explain and inform that conclusion, is another. Simon Pont manages to meet both challenges head-on and, in doing so, tells us something new about the digital state we're in. Timely, pertinent, even prescient." --Philip Smith, Head of Content Solutions &Studio, Brand Republic Group, Haymarket Business Media

"It’s not often that you are glued to every page of a business book...Compiled and written by Simon Pont, who is clearly a fiercely intelligent and impassioned modern ‘Ad man’, he has thrown open the pages of this compendium to 13 deeply influential figures in global marketing, to give their views on how the internet is changing everything. I was blown away by each chapter, feeling humbled but excited as I read this delicatessen of insight and genuinely useful, thought provoking prose." --Lucy Acheson, b2bmarketing.net


 

"It's not often that you are glued to every page of a business book, convinced that the next page can't beat the last, but this book did just that for me! Compiled and written by Simon Pont, who is clearly a fiercely intelligent and impassioned modern 'Ad man', he has thrown open the pages of this compendium to 13 deeply influential figures in global marketing, to give their views on how the internet is changing everything. I was blown away by each chapter, feeling humbled but excited as I read this delicatessen of insight and genuinely useful, thought provoking prose. (5* review)" B2B Marketing Magazine "The challenge of summing up the impact of digital on business and brands in one book is one thing; finding and inspiring 14 expert writers from sectors as diverse as advertising, law and finance, to explain and inform that conclusion, is another. Simon Pont manages to meet both challenges head-on and, in doing so, tells us something new about the digital state we're in. Timely, pertinent, even prescient. " Philip Smith, Head of Content Solutions & Studio, Brand Republic Group, Haymarket Business Media "Simon Pont and his panel of experts have wrestled the beast of elusive definition. Digital State shines a search light across this technological and cultural revolution of ours, and outlines the clear shapes and forms that previously lurked in shadow. For those keen to better understand our digital age and the opportunities it may afford, this is essential reading." Ashley MacKenzie, CEO, Base79 "Healthy skepticism balanced with issues such as how the digital state can cure modern marketing, and how story-telling and digital platforms can make the world a better place." Irish Times "Insightful, erudite and rammed with opinions, reference points and perspectives. Ours truly is a Digital State, and now we have a defining text that explains just what that means. Instructive reading for those who don't just want to be the denizens of this digital state, but rather its trailblazers." Craig Wills, Executive Strategy Director, The Gild "Simon is a smart man, lucid, forward-thinking, efficient, and these key attributes play through in his latest book. In 'Digital State', Simon and his circle of preeminent thinkers help decipher the bigger picture about what 'digital' actually means, driving into our frontal lobes conclusions that normally (and sadly) are not afforded in day-to-day life." Anthony Ackenhoff, CEO & Co-Founder, Frukt "Digital State is an exciting, informative and timely read. A welter of facts and opinions across numerous fields makes it of considerable interest to the general reader." Geoff Ward, Mysterious Planet "Makes the complications of the digital world a lot easier to swallow. Captivating." Wired Insider

Notă biografică

Simon Pont is a British writer, commentator and brand-builder. He is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland. He is also the author of The Better Mousetrap: Brand Invention in a Media Democracy (Kogan Page, 2012).