Digital Marketing

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en Limba Engleză Paperback – 17 Nov 2014
"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--
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ISBN-13: 9780415716758
ISBN-10: 0415716756
Pagini: 368
Ilustrații: 51 colour illustrations, 15 colour tables, 36 colour line drawings
Dimensiuni: 175 x 251 x 25 mm
Greutate: 0.77 kg
Ediția: New.
Editura: Routledge

Notă biografică

Ira Kaufman has 35 years of marketing experience spanning three worlds - business, non-profit, and education. Earning his PhD in marketing from Northwestern's Kellogg School of Management, he advanced initiatives in social marketing with Professor Philip Kotler. As Executive Director of Legacy International, Ira developed a cultural sensitivity by integrating values and sustainability into workshops on marketing strategy in Asia and the Middle East. He taught digital marketing at the senior executive programs of Kellogg and Virginia Tech, and currently is designing innovative courses on digital marketing and social entrepreneurship at Lynchburg College School of Business and Economics. As a digital strategist, he helps companies ranging from multinationals to start-ups with their social branding and integrated digital marketing and transformation strategies. Chris Horton is a content creator and digital strategist for Minneapolis-based integrated digital marketing agency, Synecore. An avid tech enthusiast, Chris has written hundreds of blogs and numerous ebooks on various topics related to digital marketing, including SEO, inbound, content, social, mobile, apps, digital branding and PR, Internet trends, and digital transformation. His work has been widely syndicated on leading marketing and technology blog directories, including Technorati, Social Media Today, and Business2Community. Chris' digital marketing tips can be found on Synecore's Marketing Technology for Growth blog.