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Deviate

Autor Beau Lotto Ilustrat de Luna Margherita Cardilli, Ljudmilla Socci
en Limba Engleză Paperback – 27 apr 2017
Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical and perception illusion exercises, DEVIATE will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. DEVIATE is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
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Specificații

ISBN-13: 9781474600347
ISBN-10: 1474600344
Pagini: 352
Dimensiuni: 154 x 234 x 29 mm
Greutate: 0.46 kg
Editura: Orion Publishing Group
Colecția Weidenfeld and Nicholson

Notă biografică

Beau Lotto is professor of Neuroscience at University College London and specialises in the biology and psychology of perception. He has conducted and presented research on human perception and behaviour for more than twenty-five years, and his interest in education, business and the arts has led him into entrepreneurship and engaging the public with science. In 2001, Beau founded Lottolab, which is based at UCL. Lottolab's experimental studio approach places the public at the centre of the process of discovery, and creates unique programmes of engagement that span the boundaries between people, disciplines and institutions.
www.lottolab.org / @BeauLotto