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Developing an Integrated Marketing Plan (First Edition)

Autor Eric Stewart Harvey
en Limba Engleză Paperback – 30 aug 2016
A guidebook to the entire process from beginning to end, Developing an Integrated Marketing Plan introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients.
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Specificații

ISBN-13: 9781634879255
ISBN-10: 1634879252
Pagini: 112
Dimensiuni: 203 x 254 x 6 mm
Greutate: 0.24 kg
Editura: Cognella Academic Publishing