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Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (Voices That Matter)

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Notă GoodReads:
en Limba Engleză Paperback – 15 Dec 2017
Often an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Designing Future-Friendly Content explains how to design, plan, and structure content that can be used now and can be ready for the future.
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Specificații

ISBN-13: 9780134763385
ISBN-10: 0134763386
Pagini: 240
Dimensiuni: 177 x 228 x 18 mm
Greutate: 0.4 kg
Editura: NEW RIDERS PUBL
Colecția Voices That Matter
Seria Voices That Matter


Notă biografică

Mike Atherton is a content strategist at Facebook. He has over 20 years of experience designing digital products and the teams who create them.
Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. For 20 years, she's been helping organizations and people rethink how they create, manage, and connect content.

Cuprins

  • LET'S GET CONNECTED
  • 1 Designing From the Bottom Up
  • 2 Why We Need a New Way of Approaching Digital Content
  • 3 Understanding Structured Content
  • STRUCTURING CONTENT
  • 4 Researching the Subject Domain
  • 5 Creating a Domain Model
  • 6 Translating to a Content Model
  • PUBLISHING CONTENT
  • 7 Designing Connected Content
  • 8 Implementing Connected Content
  • 9 Bringing Your Content to Life
  • THE FUTURE
  • 10 The Future Isn't Waiting