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Design for Communication – Conceptual Graphic Design Basics

Autor E Resnick
en Limba Engleză Paperback – 17 iun 2003
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
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Specificații

ISBN-13: 9780471418290
ISBN-10: 0471418293
Pagini: 256
Dimensiuni: 190 x 234 x 19 mm
Greutate: 0.59 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Graphic design students and instructors

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Descriere

Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.