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Data Smart: Using Data Science to Transform Information into Insight

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en Limba Engleză Carte Paperback – 22 Nov 2013
Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.
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Specificații

ISBN-13: 9781118661468
ISBN-10: 111866146X
Pagini: 432
Dimensiuni: 187 x 235 x 20 mm
Greutate: 0.73 kg
Editura: Wiley
Locul publicării: Hoboken, United States

Public țintă

Primary audience: Data–driven managers and marketers, management consultants, business intelligence analysts, demand forecasters, and revenue managers
Secondary audience: Web and software developers, intelligence analysts, supply chain analysts, STEM (acronym for the fields of study in the categories of science, technology, engineering, and mathematics undergraduates)