Cantitate/Preț
Produs

Culture and Public Relations (Routledge Communication)

Editat de Krishnamurthy Sriramesh, Dejan Vercic
Notă GoodReads:
en Limba Engleză Carte Paperback – April 2012
Culture and Public Relations explores the impact of culture ߝ societal and organizational ߝ through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.
With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.
Citește tot Restrânge

Din seria Routledge Communication

Preț: 27099 lei

Puncte Express: 406

Preț estimativ în valută:
5467 6221$ 4880£

Carte disponibilă

Livrare economică 12-24 iulie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780415887274
ISBN-10: 0415887275
Pagini: 296
Ilustrații: 5 black & white tables
Dimensiuni: 157 x 226 x 15 mm
Greutate: 0.41 kg
Ediția: New.
Editura: Routledge
Seria Routledge Communication


Cuprins

Culture and Public Relations: Formulating the relationship and its relevance to the practice
Krishnamurthy Sriramesh
Part I: Culture as an environment for public relations
Western Classical Rhetorical Tradition and Modern Public Relations: Culture of Citizenship
Robert Heath, University of Houston
In Praise of Hybridity: Globalization and the Modern Western Paradigm
Ales Debeljak, University of Ljubljana
Chinese Culture and Public Relations: Overview and Implications
Christine Huang, Chinese University, Hong Kong
Cultural identity as an antecedent of Public Relations
Bey-Ling Sha, San Diego State University
The Politics of idea work: An indigenous Perspective
Jarrod Haar, University of Waikato
Judy Motion, University of New Southwales
Shirley Leitch, University of Woollongong
Naija Dey Kampke: Culture & Public Relations in Nigeria
Julia Jahansoozi, University of Stirling
Kingsley Eyita, University of Pretoria
Nnadozie Izidor, University of Central Lancashire
Public relations and Culture in Germany: Between the Iron Cage and Deliberative Democracy
Guenter Bentele, University of Leipzig
Jens Seiffert, University of Leipzig
Part II: Public Relations as culture
A corporate public relations perspective. Public relations culture within corporate environments ߝ Contrast between business culture and PR/comm culture; and journalism culture and PR/comm culture
Dejan Vercic and Jon White
PR agencies as cultures unto themselves
Dejan Vercic
Cultural dimensions of International Corporate Communications. A heuristic model and its exemplary application to PR in selected European, American and Asian countries
Holger Sievert, Komm.passion GMBH & Stefan Porter
Public relations’ occupational culture: Understanding the profession and its professionals in the UK context
Lee Edwards, Leeds Metropolitan University
Part III: The impact of public relations on culture
Public relations anthropology
Jacquie, L´Etang, University of Stirling
Culture, Power, and Public Relations
Mohan Jyoti Dutta, Purdue University
The impact of globalization on Mexican culture and its consequences for the practice of public relations
María Antonieta Rebeil Corella & Marco Herrera
When Cultures Collide: Theoretical Issues in Global Public Relations
Mathew Allen
David M. Dozier
Everywhere and nowhere: Public relations in postwar British fiction
Philip Young

Notă biografică

Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge.
Dejan Verčič, PhD, FCIPR, is founder of Pristop Agency and Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.