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Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit

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en Limba Engleză Carte Paperback – March 2010
Hold the line on price in every transaction—from the leading expert on Value-Added Selling!
These days it seems like we’re always in a buyer’s market. But even at a time when the word value is usedinterchangeably with cheap and the Internet is a bargain hunter’s paradise, there are ways for sales professionalsto regain the upper hand.
In Crush Price Objections, Tom Reilly, bestselling author of Value-AddedSelling, teaches field-tested tactics for engaging price shoppers and holding the line on declining profits. Itprovides tips and tactics for:
  • Developing a price-objection counterattack before you meet with buyers
  • Using questions and compelling presentations to move theconversation away from the subject of price
  • Destroying price objections if they surface
  • Understanding why and when to raise your prices
  • Creating winning bids—on paper and online
Crush Price Objections offers you the tactical support you need to focus specifically on price resistance inorder to attain maximum profit in the most challenging circumstances. Let Tom Reilly show you how to stophaggling—and start closing!
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Specificații

ISBN-13: 9780071664660
ISBN-10: 0071664661
Pagini: 192
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.25 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării: United States

Cuprins

Table of Contents

Part One: You and the Buyer

Chapter One: You, The Seller
Chapter Two: What Buyers Really Want

Part Two: How to Avoid Price Objections

Chapter Three: Preparation
Chapter Four: Information Gathering
Chapter Five: Information Giving

Part Three: How to Handle Price Objections

Chapter Six: The Pre-emptive Approach
Chapter Seven: Changing the Conversation
Chapter Eight: Handling Objections
Chapter Nine: Recognizing Price Objections
Chapter Ten: Responding Price Objections
Chapter Eleven: Developing a Discount Discipline
Chapter Twelve: Raising Prices
Chapter Thirteen: Win/Win Negotiating
Chapter Fourteen: Where to From Here?

Notă biografică

Tom Reilly is globally recognized for his pioneering work in value. He is president and founder of Tom Reilly Training, withsuch clients as Apple, AT&T, Exxon, Volvo, IBM, Johns-Manville, EnterpriseRent-A-Car, Medtronic, Harley-Davidson, and others. He is aCertified Speaking Professional, the highest designation awarded by theNational Speakers Association.