Cantitate/Preț
Produs

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – 28 Jan 2014
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Citește tot Restrânge

Din seria Collins Business Essentials

Preț: 9370 lei

Preț vechi: 10411 lei
-10%

Puncte Express: 141

Preț estimativ în valută:
1918 2245$ 16100£

Carte disponibilă

Livrare economică 05-19 octombrie
Livrare express 02-09 octombrie pentru 1729 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780062292988
ISBN-10: 0062292986
Pagini: 288
Ilustrații: 7 charts and graphs
Dimensiuni: 135 x 203 x 16 mm
Greutate: 0.21 kg
Editura: Harper Collins SUA
Colecția HarperBusiness
Seria Collins Business Essentials