Crm in Financial Services

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Notă GoodReads:
en Limba Engleză Carte Hardback – 14 Jun 2002
* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today
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ISBN-13: 9780749436964
ISBN-10: 0749436964
Pagini: 722
Ilustrații: 1
Dimensiuni: 188 x 244 x 41 mm
Greutate: 1.27 kg
Editura: Kogan Page
Locul publicării: United Kingdom


"A unique and stimulating read. A breath of fresh air from Bryan and Merlin, bringing hands-on practical experience and insight from themselves and industry professionals. They have seized the opportunity to marry theory with the knowledge of what really works on the ground." -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)

Notă biografică

Merlin Stone, Bryan Foss