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Critiqued

Autor Christina Beard
en Limba Engleză Paperback – 29 oct 2013
Critiqued: Inside the Minds of 25 Leaders in Graphic Design, is a compact, action-oriented guide to current design thinking and communication design. It takes readers on a journey with the author who travels to meet 25 established designers with her poster in tow. At each stop, the designer critiques the poster and talks with the author about his or her design process. Using this information, the author redesigns her poster before heading to the next critique-a process similar to the children's game of telephone. The reader will experience how designers see the world and what influences them through the design of a single message. Each chapter features a short design brief, which guides the reader through different approaches in design and lets them compare multiple perspectives. It features interviews and critiques by leading figures from the design world, including Paula Scher, Experimental Jetset, Maira Kalman, Luna Maurer, Steven Heller, and Jessica Helfand. Ultimately, readers will learn how to think about their own work in new ways. Do you focus on the language or the form? Do you think about how each piece relates to another? Are you constantly asking yourself, "Why?"How do you know when a design is finished? Answering these questions will help the reader think about their own work and how they approach design. The book also raises questions about the nature of collaboration, ownership, authorship, and critique in an increasingly social world.
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Specificații

ISBN-13: 9780321897411
ISBN-10: 0321897412
Pagini: 177
Dimensiuni: 156 x 227 x 11 mm
Greutate: 0.36 kg
Editura: Peachpit Press

Notă biografică

Christina Beard is a designer and writer. She works as a design consultant bringing design thinking to a range of companies. She believes in inviting others into her process and allowing influences to help shape her work.

Cuprins

Foreword by Ellen Lupton Introduction 1 - ELLEN LUPTON 2- PAUL SAHRE 3- ALICE TWEMLOW 4-JESSICA HELFAND 5- MAIRA KALMAN 6- AXEL WIEDER 7- MICHAEL BIERUT 8- RICK VALICENTI 9- JENNIFER MORLA 10- MICHAEL VANDERBYL 11- JASON MUNN 12- STEFAN SAGMEISTER 13- RODRIGO CORRAL 14- DEANNE CHEUK 15- SARAH GEPHART 16- STEVEN HELLER 17- MIEKE GERRITZEN 18- VANESSA VAN DAM 19- LUNA MAURER 20- EXPERIMENTAL JETSET 21- PAULA SCHER 22- KEETRA DEAN DIXON 23- DEBBIE MILLMAN 24- ELLEN LUPTON 25- FINAL POSTER DESIGN 26- ANALYSIS 27- THE CRITIQUE 28- CASE STUDY: IN THE CLASSROOM