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Crisis, Issues and Reputation Management (Cărți de management al crizelor)

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en Limba Engleză Carte Paperback – 03 Apr 2014

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.

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Specificații

ISBN-13: 9780749469924
ISBN-10: 0749469927
Pagini: 280
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.45 kg
Editura: Kogan Page
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Notă biografică

Andrew Griffin is a corporate reputation specialist. He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. Regester Larkin can be reached via their website http://www.regesterlarkin.com.He is an adviser to senior executives on sudden incidents and longer-term reputation risks and takes a particular interest in corporate positioning on controversial issues. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.

Cuprins

Chapter - 01: Reputation: what it is and why it matters; Chapter - 02: The challenging climate in which reputations are managed; Chapter - 03: What are the risks to reputation?; Chapter - 04: Externally driven issues; Chapter - 05: Internally driven issues; Chapter - 06: Externally driven incidents; Chapter - 07: Internally driven incidents; Chapter - 08: Interrelated risks; Chapter - 09: Managing reputation risk through the life cycle; Chapter - 10: Predicting reputation risk; Chapter - 11: Preventing reputation risk; Chapter - 12: Preparing for acute reputation risk; Chapter - 13: Resolving risks to reputation; Chapter - 14: Responding to immediate reputation risk; Chapter - 15: Recovering from reputation damage; Chapter - 16: Where next for crisis, issues and reputation management?