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Crisis Communication Strategies – Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations de Amanda Coleman

Crisis Communication Strategies – Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations

Autor Amanda Coleman
en Limba Engleză Paperback – 2 mar 2023
Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.
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  Kogan Page – 2 mar 2023 24868 lei  22-36 zile +1475 lei  5-11 zile
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Specificații

ISBN-13: 9781398609419
ISBN-10: 1398609412
Pagini: 248
Dimensiuni: 157 x 232 x 18 mm
Greutate: 0.35 kg
Ediția:2 Revised edition
Editura: Kogan Page

Cuprins

Section - ONE: The lead up; Chapter - 01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter - 02: Recognizing a crisis: What it is and how to spot it; Section - TWO: During the crisis; Chapter - 03: The operational response: The approaches and how they relate to communications; Chapter - 04: Remembering the people: How employees should come first; Chapter - 05: It's tough at the top: The role of leadership in a crisis; Chapter - 06: The impact on the community: Managing the consequences; Section - Section - THREE: The aftermath; Chapter - 07: It's OK to not be OK: Ensuring support is in place; Chapter - 08: Stepping on the road to recovery; Chapter - 09: So, what happens next?