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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising

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en Limba Engleză Paperback – December 1999
The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
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ISBN-13: 9781587768149
ISBN-10: 1587768143
Pagini: 298
Dimensiuni: 192 x 230 x 20 mm
Greutate: 0.7 kg
Editura: Hudson House Publishing