Corporate Social Responsibility: Strategy, Communication, Governance

Editat de Andreas Rasche, Mette Morsing, Jeremy Moon
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en Limba Engleză Paperback – 23 Mar 2017
Connecting theory to practice, this textbook explores the key issues in global corporate social responsibility (CSR). An essential introduction for upper-level undergraduate and postgraduate courses on CSR and business ethics, it is also relevant to non-business courses in political science, international relations and communications.
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ISBN-13: 9781107535398
ISBN-10: 1107535395
Pagini: 554
Ilustrații: 7 b/w illus. 38 tables
Dimensiuni: 188 x 247 x 25 mm
Greutate: 1.07 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării: New York, United States


List of case studies; List of figures; List of tables; List of boxes; List of abbreviations; List of contributors; Preface; Prologue Jim Walsh; 1. The changing role of business in global society: CSR and beyond Andreas Rasche, Mette Morsing and Jeremy Moon; Part I. Strategy and CSR: 2. Historical perspectives on corporate social responsibility Jeremy Moon and Jean-Pascal Gond, with Luisa Murphy; 3. Strategic CSR: ambitions and critiques Steen Vallentin and Laura J. Spence; 4. Corporate responsibility strategies for sustainability Mike Valente; 5. Managing for stakeholders in the digital age R. Edward Freeman, Sergiy Dmytriyev and Robert G. Strand; 6. Political CSR: the corporation as a political actor Glen Whelan; Personal reflection Mads Øvlisen; Part II. The Regulatory Dynamics of CSR: 7. Standards for corporate social responsibility: legitimacy, impact, and critique Andreas Rasche and Sandra Waddock; 8. Corporate responsibility reporting Christian Herzig and Anna-Lena Kühn; 9. NGO activism and CSR Frank G. A. de Bakker and Frank den Hond; 10. Government as a regulator of corporate social responsibility: beyond voluntarism Jette Steen Knudsen; Personal reflection Clare Short; Part III. Communication and CSR: 11. CSR communication: what is it? Why is it important? Mette Morsing; 12. CSR and crisis communication strategies W. Timothy Coombs; 13. CSR and reputation: too much of a good thing? Christopher Wickert and Joep Cornelissen; 14. The corporate construction of transparency and (in)transparency Lars Thøger Christensen and Dennis Schoenborn; Personal reflection Daniel Mittler; Part IV. The Governance of Transnational Issues: 15. Business and human rights: not just another CSR issue? Karin Buhmann and Florian Wettstein; 16. Anti-corruption governance and global business Hans Krause Hansen; 17. Business and transnational environmental governance Stefano Ponte, René Taudal Poulsen and Jane Lister; 18. Labour rights in global supply chains Dirk Ulrich Gilbert and Kristin Huber; Personal reflection Mark Moody-Stuart; Epilogue Jonas Haertle; Glossary on CSR and related concepts; References; Index.


'A true treasure chest which offers deep insights into the relationship between business and societies, a subject of ever growing relevance that affects all aspects of our lives. The authors succeeded in reducing complex themes into clear building blocks while offering critical perspectives on essential themes. This is a huge accomplishment and a truly important contribution.' Georg Kell, Vice Chair of Arabesque Partners and Founding Director of UN Global Compact
'This edited textbook is unique as it brings together leading experts in the areas of strategy, communication and governance to provide an integrated discussion of Corporate Social Responsibility in the contemporary global and digitalized society. A reflective stance towards CSR in combination with contemporary case studies and commentaries from leading managers make this a key resource for engaged discussions in the classroom.' Andreas Werr, Head of the Department of Management and Organization, Stockholm School of Economics
'Finally, a text with the courage to stand up and tell CSR's whole wonderful, conflicted story. As savvy about corporate practice as it is about academic theory, this text will set the bar for all that follow.' Thomas Donaldson, The Mark O. Winkelman Endowed Professor, University of Pennsylvania
'CSR in its best form! This is a pedagogically valuable, comprehensive, critical, and thought provoking textbook on CSR written by the leading experts in the field. It will be compulsory reading for any student and academic interested in the changing responsibilities of business in a globalized world.' Andreas Georg Scherer, Universität Zürich
'This is a truly remarkable book! Cunningly designed to host a rich variety of perspectives and layers underpinning corporate social responsibility, it makes the most persuasive case for a thorough reassessment of the role of the enterprise in regard to contemporary challenges. No doubt the academic contributions to the book are the ones which frame the current terms of the academic debate. But in addition to that intellectual accomplishment the book is conceived as a vehicle for learning. It thus hosts voices and experiences of relevant agents as well as noteworthy cases that bring to life the concepts discussed and embed the actual challenges in practice. Ultimately, this is a rare piece that appeals both to academics who travel the geography of social responsibility and also to students who are exposed and challenged by the kind of questions which they will encounter in their practice.' Alfons Sauquet, Global Dean ESADE Business and Law Schools and President Academy of Business in Society
'Discussions around CSR ask scholars and practitioners to revisit the concept of a corporation and the relationship between business and stakeholders. CSR is not just a special topic in management. This textbook figures out how CSR should be integrated into daily management process, strategy, communication inside and outside the organization, and governance system from a perspective of 'Business and Society'.' Kanji Tanimoto, Waseda University, Japan
'With the concept of focusing on the business model and dealing with how a company making its money impacts on society and the environment, the question of CSR is built in to the strategy of the DNA of the business of the company. To maintain value creation in the longer term the board will ensure that the positive impacts on society and the environment are enhanced in the years ahead and the negative impacts are eradicated or ameliorated. Can there be greater social responsibility than ensuring that companies around the world carry on business in a way that has a positive impact on society and the environment which would be in the longer term best interests of other stakeholders including the shareholders.' Mervyn King, Chairman of the International Integrated Reporting Council
'This is a textbook for the present times to prepare leaders for the future. It prepares students to understand and manage in these uncertainty times. I would also strongly recommend this book to practitioners and professionals. It enables people of all levels to understand CSR issues and challenges. Certainly a book for our times.' Thomas Thomas, CEO, ASEAN CSR Network Ltd