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Corporate Social Responsibility: A Very Short Introduction: Very Short Introductions

Autor Jeremy Moon
en Limba Engleză Paperback – 11 dec 2014
Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and shows how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, Moon considers how the principles migrated from their US roots to become a global business phenomenon. Exploring the place of CSR in different economic, social, political, and managerial contexts, this short guide considers the many positives, but also challenges, that CSR can present for companies, societies, and governments worldwide. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Specificații

ISBN-13: 9780199671816
ISBN-10: 0199671818
Pagini: 160
Ilustrații: 10 black and white line drawings
Dimensiuni: 114 x 174 x 10 mm
Greutate: 0.14 kg
Editura: OUP OXFORD
Colecția OUP Oxford
Seria Very Short Introductions

Locul publicării:Oxford, United Kingdom

Notă biografică

Jeremy Moon is Velux Professor of Corporate Sustainability, Copenhagen Business School. He was the founding Director of the International Centre for Corporate Social Responsibility at Nottingham University Business School. He has held visiting positions at the European University Institute; McGill University; Churchill College, University of Cambridge; and Trinity College, the University of Melbourne.