Corporate Communication: A Guide to Theory and Practice
De (autor) Joep P. Cornelissenen Limba Engleză Paperback – 06 Feb 2017
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.
Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
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Specificații
ISBN-13: 9781473953703
ISBN-10: 1473953707
Pagini: 336
Dimensiuni: 170 x 242 x 19 mm
Greutate: 0 kg
Ediția: Fifth Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării: London, United Kingdom
ISBN-10: 1473953707
Pagini: 336
Dimensiuni: 170 x 242 x 19 mm
Greutate: 0 kg
Ediția: Fifth Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării: London, United Kingdom
Recenzii
"The
most
impressive aspect
of
the
Fifth
Edition
of Corporate
Communication is
Cornelissen’s
ability
to
achieve
both
integration
and
breadth. What
you
find
is
a
consistency
that
unites
the
broad
range
of
topics
that
comprise
corporate
communication.
An
informative
and
enjoyable
read."
"This book is a treasure...The Fifth Edition aptly meets the demands of the contemporary era with its updated sections on social media and stronger emphasis on the global nature of corporate communication."
Cornelissen’s Corporate Communication is filled with definitions that are easy to digest, making the books' different chapters adequate to introduce key concepts to undergraduate business students, or reinforce graduates’ knowledge... a leading text in the field that will furthermore, be a valuable resource in any practitioners bookshelf into the future
"This book is a treasure...The Fifth Edition aptly meets the demands of the contemporary era with its updated sections on social media and stronger emphasis on the global nature of corporate communication."
Cornelissen’s Corporate Communication is filled with definitions that are easy to digest, making the books' different chapters adequate to introduce key concepts to undergraduate business students, or reinforce graduates’ knowledge... a leading text in the field that will furthermore, be a valuable resource in any practitioners bookshelf into the future
Cuprins
PART
1
-
Introduction
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
PART 2 - Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
PART 3 - Corporate Communication In Practice
Chapter 6: Communication Strategy
Chapter 7: Research and Measurement
PART 4 - Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
PART 5 - New Developments In Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
PART 2 - Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
PART 3 - Corporate Communication In Practice
Chapter 6: Communication Strategy
Chapter 7: Research and Measurement
PART 4 - Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
PART 5 - New Developments In Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations