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Corporate Communication: A Guide to Theory and Practice

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en Limba Engleză Paperback – 06 Feb 2017
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. 

With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.

Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
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Specificații

ISBN-13: 9781473953703
ISBN-10: 1473953707
Pagini: 336
Dimensiuni: 170 x 242 x 19 mm
Greutate: 0 kg
Ediția: Fifth Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării: London, United Kingdom

Recenzii

"The most impressive aspect of the Fifth Edition of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read."
"This book is a treasure...The Fifth Edition aptly meets the demands of the contemporary era with its updated sections on social media and stronger emphasis on the global nature of corporate communication."
Cornelissen’s Corporate Communication is filled with definitions that are easy to digest, making the books' different chapters adequate to introduce key concepts to undergraduate business students, or reinforce graduates’ knowledge... a leading text in the field that will furthermore, be a valuable resource in any practitioners bookshelf into the future

Cuprins

PART 1 - Introduction
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
PART 2 - Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
PART 3 - Corporate Communication In Practice
Chapter 6: Communication Strategy
Chapter 7: Research and Measurement
PART 4 - Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
PART 5 - New Developments In Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations