Corporate Communication: A Guide to Theory and Practice

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en Limba Engleză Carte Paperback – 06 Feb 2017
The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.
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ISBN-13: 9781473953703
ISBN-10: 1473953707
Pagini: 336
Dimensiuni: 170 x 242 x 19 mm
Greutate: 0.57 kg
Ediția: Fifth Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării: London, United Kingdom


Part 1: Introduction
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
Part 2: Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
Part 3: Corporate Communication in Practice
Chapter 6: Communication Strategy and Strategic Planning
Chapter 7: Research and Measurement
Part 4: Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Part 5: New Developments in Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations


'Corporate Communication offers something that most of the other titles currently on the market do not - readability combined with depth. The book's mixture of theory and practical examples not only explains how and why certain techniques work, but also shows students of the subject how to use them effectively...useful information [is] split up into bitesize, manageable chunks. this makes the content not just stimulating, but memorable too. One gets the feeling that if this book were to be introduced on to the reading list for all students of the subject, the future of corporate communications would surely be in safe hands.' -
Richard Morgan
Communication Director

Praise for the First Edition:
`This is the text that practitioners, academics, and students in corporate communications have been waiting for' - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels