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Copywriter's Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells

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en Limba Engleză Paperback – 07 Apr 2020
Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.
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Specificații

ISBN-13: 9781250238016
ISBN-10: 1250238013
Pagini: 496
Dimensiuni: 139 x 210 x 35 mm
Greutate: 0.41 kg
Editura: Macmillan US
Colecția Griffin
Locul publicării: United States