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Contemporary Consumer Psychology

Editat de Amanda J. Broderick
en Limba Engleză Hardback – 15 ian 2040
Contemporary Consumer Psychology is a cutting-edge textbook that provides key reviews and analyses of the leading thinking in consumer psychology theory and practice. Each of the chapters, written by internationally renowned experts in the field, provides the state-of-the-art in the specialist subject, reviewing the key literature and addressing competing perspectives. Key Features:
- A research-led, critical approach.
- Packed with international examples and illustrations.
- Learning features include Applied Case Study and Investigation sections where the literature/theory presented will be applied and key projects/questions introduced.
- A companion website with a full Instructors' Manual including PowerPoint slides, extended case studies and detailed instructors notes for lecturers and free full-text journal articles for students.
Contemporary Consumer Psychology will be essential reading for all final year, postgraduate and executive consumer psychology, marketing psychology, consumer behavior, consumer studies and related modules.
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Specificații

ISBN-13: 9780857024121
ISBN-10: 0857024124
Pagini: 336
Dimensiuni: 170 x 242 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Cuprins

Introduction
PART ONE: THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
Information Search, Processing and Analysis
S-O-R
Stimulus, Arousal and Emotional Response
Memory and Learning
PART TWO: INFLUENCES ON THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
The Self-Concept and Brand Personality
Interpersonal Influences
Situational Influences
The On and Offline Environment
PART THREE: MARKETING PSYCHOLOGY APPLICATIONS: A FRAMEWORK OF STUDY
Using Social Networks
Advances in Marketing Psychology Research
Communication Appeal Effectiveness
Transformational Marketing

Descriere

Provides key reviews and analyses of the leading thinking in consumer psychology theory and practice from internationally renowned experts.