Consumer Behaviour in Hospitality and Tourism
en Hardback – 16 sep 2021
The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behavior ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism.
The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science: Bridging Asia and the World.
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Specificații
ISBN-13: 9781032019345
ISBN-10: 1032019344
Pagini: 132
Dimensiuni: 174 x 246 mm
Greutate: 0.42 kg
Editura: Taylor & Francis Ltd.
ISBN-10: 1032019344
Pagini: 132
Dimensiuni: 174 x 246 mm
Greutate: 0.42 kg
Editura: Taylor & Francis Ltd.