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Competitive Success: How Branding Adds Value

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en Limba Engleză Paperback – 22 Dec 2009
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.

The book presents a comprehensive review of the entire brand spectrum, including:

  • Brand strategy
  • Implementation
  • Customer/brand insight
  • Resource allocation
  • Performance measurement
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Specificații

ISBN-13: 9780470998229
ISBN-10: 0470998229
Pagini: 422
Dimensiuni: 191 x 237 x 23 mm
Greutate: 0.77 kg
Editura: Wiley
Locul publicării: Chichester, United Kingdom

Public țintă

Undergraduate and postgraduate students taking courses in branding. May also be used on marketing communication courses