Cantitate/Preț
Produs

Competitive Success: How Branding Adds Value

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – 22 Dec 2009
Competitive Success: How Branding Adds Value explains howcompanies can realize substantial competitive advantages and gainsin financial and perceptive value if they develop a brand-centricphilosophy. It describes the latest brand frameworks, emphasizing their practical applications.

The book presents a comprehensive review of the entire brandspectrum, including:

  • Brand strategy
  • Implementation
  • Customer/brand insight
  • Resource allocation
  • Performance measurement
Citește tot Restrânge

Preț: 24758 lei

Preț vechi: 34625 lei
-28%

Puncte Express: 371

Preț estimativ în valută:
5072 5771$ 4559£

Carte disponibilă

Livrare economică 28 decembrie 18 - 09 ianuarie 19

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780470998229
ISBN-10: 0470998229
Pagini: 422
Dimensiuni: 191 x 237 x 23 mm
Greutate: 0.77 kg
Editura: Wiley
Locul publicării: Chichester, United Kingdom

Public țintă

Undergraduate and postgraduate students taking courses in branding. May also be used on marketing communication courses