Competitive Intelligence for Information Professionals

De (autor) ,
Notă GoodReads:
en Limba Engleză Carte Paperback – 09 Feb 2015
Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors’ own experiences when working with competitive intelligence in international corporations are also included.

  • Competitive intelligence (CI) is a new area for Information professionals
  • Offers perspectives on a new trend within the library and information sector
  • Provides a comprehensive approach to CI
Citește tot Restrânge

Preț: 27888 lei

Preț vechi: 29668 lei

Puncte Express: 418

Preț estimativ în valută:
5693 7019$ 4982£

Carte tipărită la comandă

Livrare economică 27 aprilie-09 mai
Livrare express 31 martie-07 aprilie pentru 11545 lei

Preluare comenzi: 021 569.72.76


ISBN-13: 9780081002063
ISBN-10: 0081002068
Pagini: 152
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.26 kg


• The value of professional competitive intelligence and information management for the organization
• The information professional’s role in competitive intelligence activities
• Competitive intelligence and leadership
• Promoting competitive intelligence
• Competitive Intelligence from start to end - PCMAC
o Plan
o Capture
o Manage
o Analyze
o Communicate
• Tools and information resources