Communication Essentials for Financial Planners: Strategies and Techniques
Communication Essentials for Financial Planners tackles the counseling side of practice to help financial planners build more productive client relationships. CFP Board s third book and first in the Financial Planning Series, Communication Essentials will help you learn how to relate to clients on a more fundamental level, and go beyond "hearing" their words to really listen and ultimately respond to what they′re saying. Expert coverage of body language, active listening, linguistic signals, and more, all based upon academic theory. There is also an accompanied set of videos that showcase both good and bad communication and counseling within a financial planning context. By merging written and experiential learning supplemented by practice assignments, this book provides an ideal resource for any client–facing financial professional as well as any student on their pathway to CFP® certification.
Counseling is a central part of a financial planner′s practice, and attention to interpersonal communication goes a long way toward progressing in the field; this guide provides practical instruction on the proven techniques that make a good financial planner great.
- Build client relationships based on honesty and trust
- Learn to read body language and the words not spoken
- Master the art of active listening to help your clients feel heard
- Tailor your communications to suit the individual client′s needs
Dimensiuni: 160 x 235 x 22 mm
Greutate: 0.43 kg
Locul publicării: Hoboken, United States
Public țintăCFP professionals, financial planners, financial advisors, and any financial services related profession (tax, investment, insurance, estate planning).
Textul de pe ultima copertă
Communication Essentials for Financial Planners is your road map to mastering the human side of financial planning in order to build more productive client relationships. Ultimately your wealth management strategies and investment insight will serve your clients, but before that can happen, you need to relate to them on a fundamental level and go beyond hearing them to listening to what they′re saying. Developed by the CFP Board Center for Financial Planning as a supplementary preparation guide for CFP® certification, this book covers the core competencies of communicating as a financial planner along with a full toolbox for applying them to real–world practice. With the easy–to–use communication and counselling framework inside, you can:
- Actively take control of the honesty and trust levels shared between you and your clients
- Incorporate active listening and reading body language into your everyday interactions
- Choose from a variety of interactive styles to best fit the personalities of individual clients
How to Use This Book xxvii
Chapter 1 An Introduction to Applied Communication 1
Chapter 2 Structuring the Process of Interpersonal Communication 21
Chapter 3 Structuring the Process of Communication through the Office Environment 37
Chapter 4 Listening Skills 57
Chapter 5 Questioning 75
Chapter 6 Nondirective Communication 91
Chapter 7 Directive Communication 109
Chapter 8 Trust, Culture, and Communication Taboos 135
Chapter 9 Politeness and Sensitivity in Communicating with a Broad Range of Clients 157
Chapter 10 Financial Planning A Sales Perspective 173
About the Authors 193
About the Companion Website 195
JOSEPH W. GOETZ, PhD, is an associate professor of financial planning at UGA and co–founder of the ASPIRE Clinic and Elwood & Goetz Wealth Advisory Group.
CHARLES R. CHAFFIN, EdD, Editor, is Director of Academic Home, CFP Board Center for Financial Planning, where he oversees all initiatives related to academic research, teaching pedagogy, and building the body of knowledge for financial planning.
THE CFP BOARD CENTER FOR FINANCIAL PLANNING is an initiative to create a more diverse and sustainable financial planning profession so that every American has access to competent and ethical financial planning advice. The Center brings together CFP® professionals, firms, educators, researchers, and experts to address profession–wide challenges in the areas of diversity and workforce development, and to build an academic home that offers opportunities for conducting and publishing new research that adds to the financial planning body of knowledge. More about the Center and its initiatives can be found at www.CenterforFinancialPlanning.org.