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en Limba Engleză Hardback – 30 Apr 2019
FromtheauthorofAskcomesadetailed,three-tiered,step-by-stepprocessforchoosingtherightmarkettoserveinordertosucceedwithyournewstart-upbusiness.Startingabusinessishard.Mostpeoplefail,butitdoesn'thavetobethatway.Ofthemillionsofpeoplewhostarttheirownsmallbusinesses,about20percentfailintheirfirstyearand50percentfailintheirfifthyear.Whilemanyfactorscanaffectabusiness'ssuccess,onecentralissuecandoomitfromtheget-go:askingwhatinsteadofwho.Itmaybeinstinctualtoask"WhatshouldIsell?"or"WhatshouldIbuild?"when,instead,youshouldbeaskingwho.Asin,whoshouldIserve?Thewhoisthefoundationuponwhichallotherthingscansolidlybebuilt.Inhis#1nationalbest-sellerAsk,RyanLevesque,founderandCEOofTheASKMethod(R)Company,sharedthemethodheusedtosuccessfullyenter23differentmarketsonline.Buthedidn'trevealhowhechosethosemarketsinthefirstplace.InChoose,Levesquedemystifiesthatsecretprocess,takingyouthroughhisthree-tieredmethodtobrainstorm,test,andchoosetherightmarketsoyoucanfindtherightwhothatneedstobeservedandultimatelydecidewhatbusinesstostart.Youwilllearntoevaluateyourbusinessideainaniterativetraffic-lightframeworkofred(no),yellow(caution),andgreen(yes)anduseworksheets,checklists,tests,andotherbonusmaterialstosupportyouthroughyourentrepreneurialjourney.Levesquewilltransformyourapproachtochoosingyourmarketandstartingyourbusiness,takingyoufromfeelingoverwhelmanduncertaintytoexudingclarityandconfidence.
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Specificații

ISBN-13: 9781401957476
ISBN-10: 1401957471
Pagini: 240
Dimensiuni: 144 x 223 x 27 mm
Greutate: 0.41 kg
Editura: Hay House