Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers with Woo Marketing

De (autor)
Notă GoodReads:
en Limba Engleză Paperback – February 2013
For the most part, marketing and customer service have remained the same over the ages. Despite massive changes in the market position of customers and how we communicate with each other, most companies still use Caveman Era marketing tactics. A few marketers understand that the game has changed. Instead of hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with prospects. In essences, they court customers. Cavemen Can't Market uses the analogy of a Suitor courting, or WOOing, an Intended to not only become a customer, but to move that customer through stages of commitments until she is not only loyal to him, but also makes him part of her identity. In the end, she will tell others how wonderful she is, in essence, marketing for him. Inside this analogy there are three stages of marketing: Attraction Conversation Relationship Marketers must understand these stages, as well as the pitfalls in each stage, to be successful in the new marketing era. Those who don't...will be as obsolete as a Caveman.
Citește tot Restrânge

Preț: 12802 lei

Puncte Express: 192

Preț estimativ în valută:
2497 2531$ 2104£

Carte disponibilă

Livrare economică 07-21 septembrie
Livrare express 30 august-07 septembrie pentru 1961 lei

Preluare comenzi: 021 569.72.76


ISBN-13: 9780978922993
ISBN-10: 0978922999
Pagini: 278
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.38 kg
Editura: Jandec, Inc.