CauseWired – Plugging In, Getting Involved, Changing the World
Autor T Watsonen Paperback – 17 dec 2010
- Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks
- Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes
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Specificații
ISBN-13: 9780470918203
ISBN-10: 0470918209
Pagini: 272
Dimensiuni: 143 x 221 x 19 mm
Greutate: 0.32 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0470918209
Pagini: 272
Dimensiuni: 143 x 221 x 19 mm
Greutate: 0.32 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
Consumer marketers, employers, nonprofit organizations and philanthropists, government and anyone involved in politics, and well–informed and interested consumers.Notă biografică
Tom Watson is a journalist, media critic, entrepreneur, and blogger with a twenty-five year professional career that includes the cofounding of two companies and several popular online publications, bylines in more thana dozen major newspapers and magazines, and a history of innovation in media technology and online communities.
Cuprins
About the Author. Foreword. Acknowledgments. Introduction. Chapter 1: Lost in the Flood: Wired Causes Rise. Chapter 2: Friending for Good: The Facebook Philanthropists. Chapter 3: Signing up to Fight Evil: The Network Acts. Chapter 4: Portfolios for Change: Peer-to-Peer Philanthropy. Chapter 5: Defi ned by Causes: The Public Lives of Millennials. Chapter 6: From the Bottom Up: "The Order Is Rapidly Fading". Chapter 7: Spare the Paperwork: The Quick Rise of Flash Causes. Chapter 8: Heralds of Change: Giving Goes Open Source. Chapter 9: Aspiration and Activism: Armies of Online Leaders. Chapter 10: Distributing the CauseWired Future. Websites. Further Reading. Notes. Index.