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Campaigning in a Racially Diversifying America: When and How Cross-Racial Electoral Mobilization Works

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en Limba Engleză Hardback – 10 Mar 2020
As the voting public continues to diversify across the United States, political candidates, and particularly white candidates, increasingly recognize the importance of making appeals to voters who do not look like themselves. As history has shown, this has been accomplished with varying degrees of success. During the 2016 election, for example, both Hillary Clinton and Bernie Sanders campaigned vociferously among Latino voters in Nevada's early primary, wherenineteen percent of the Democratic caucus consisted of Latinos. Clinton released a campaign message to these voters stating that she was just like their abuela (or grandmother). The message, widely panned, came across as insincere, and Clinton, who otherwise performed well among Latinos nationally, lost bya wide margin to Sanders. On the other hand, in 2013, Bill de Blasio, campaigning for mayor of New York City, appeared with his black son in a commercial aimed against stop and frisk policies. His appeal came across as authentic, and he received a high level of support among black voters. In Campaigning in a Racially Diversifying America, Loren Collingwood develops a theory of Cross-Racial Electoral Mobilization (CRM) to explain why, when, and how candidates of one race or ethnicity act to mobilize voters of another race or ethnicity. Specifically, Collingwood examines how and when white candidates mobilize Latino voters, and why some candidates are more succesful than others. He argues that candidates strategize by weighing the potential costs and benefits ofconducting CRM based on the size of the minority electorate (the benefit) and the overall level of white racial hostility (the cost). Extensive cross-racial mobilization is most likely to occur when elections are competitive, institutional barriers to the vote are low, candidates have previously developed a welcomingracial reputation with target voters, whites' attitudes are racially liberal, and the Latino electorate is large and growing. Moreover, candidates who can demonstrate cultural competence and do so repeatedly are much more likely to be successful at making such appeals. The book looks at CRM trends and case studies over the past seventy years to gauge how politics in various places have changed as the American electorate has diversified. It draws on the author's research in over thirty archivesin nine states, candidate and survey data, and experimental approaches to assess causality in voter responses to candidate behavior.
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Specificații

ISBN-13: 9780190073350
ISBN-10: 0190073357
Pagini: 272
Dimensiuni: 161 x 237 x 23 mm
Greutate: 0.45 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării: New York, United States

Recenzii

Loren Collingwood's book addresses a timely and important question of the strategies used by White candidates to appeal to the increasingly diverse electorate in the U.S. His theory of crossracial mobilization offers a nuanced approach to understanding the conditions under which this strategy can be successful in appealing to Latino voters. His research encourages future scholars to consider how future campaigns will evolve due to the nation's changing demographics.
Collingwood's study is a theoretically, methodologically, and historically rich journey into crossracial campaign appeals. Drawing on the literature in Latino politics, race politics, communication, and political behavior, the book investigates the why, how, and to what effect do white candidates employ appeals to minority interests and cultural identity.
Collingwood provides a pathbreaking, indepth, and highly persuasive account of crossracial mobilization, identifying when and where candidates reach across racial lines and why they succeed, or fail, in those efforts. A mustread for anyone wishing to understand elections in the United States, now and in the nearfuture.
This book is a must read for anyone interested in US elections in 2020 and beyond. Diving deep both into historical crossracial mobilization and contemporary politics in the US, the content is not only about race and ethnicity, but at its heart, the changing dynamics anddemographics of campaigns and elections that give rise to American democracy. Readers will not be disappointed.

Notă biografică

Loren Collingwood is Associate Professor in the Department of Political Science at the University of California, Riverside. He is the co-author of Sanctuary Cities: The Politics of Refuge, and more than 26 journal articles. His research and teaching interests include American politics, political behavior, immigration, race and ethnic politics, and political methodology.