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Business Planning Essentials For Dummies

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en Limba Engleză Paperback – 14 Nov 2014
All the basics you need to design a successful business plan Whether you're starting your first business or you're a serial entrepreneur, you know how important a good business plan is to your business's ultimate success. Bad or non-existent business plans are a primary cause of business failure.
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Specificații

ISBN-13: 9781118641262
ISBN-10: 1118641264
Pagini: 192
Dimensiuni: 142 x 215 x 15 mm
Greutate: 0.23 kg
Editura: Wiley
Locul publicării: Melbourne, Australia

Public țintă

Primary market:
  • Anyone who just requires a basic introduction to the topic or a refresher.
  • People who do not want to pay full price for the main edition.
  • Arguably, at least 80 per cent of the people buying a book on business plans will be people doing their first business plan (or thinking about doing one)
 Secondary market:
  • Business students